Muhammad

Results-oriented eCommerce Growth Manager with 4+ years of hands-on experience driving sales across Amazon Seller Central, Facebook Shops, Shopify, TikTok, and eBay. Specialized in Amazon PPC campaign management including Sponsored Products, Sponsored Brands, and Sponsored Display, with a proven track record of maintaining average ACOS of 22% while managing $120K+ in annual ad spend. Skilled in product listing optimization, keyword research, inventory management, and data-driven performance analysis.

Experienced in scaling Private Label brands from launch to $15K+ monthly revenue and managing multi-channel eCommerce operations efficiently.

Amazon PPC & eCommerce Growth Manager at SpectrumBPO (2022-03 – Present)

• Managed end-to-end Amazon Seller Central operations for Private Label and Wholesale brands including product listing creation, SEO optimization, A+ Content, Brand Registry, inventory planning, and account health monitoring.
• Planned and executed full-funnel Amazon PPC campaigns covering Sponsored Products, Sponsored Brands, and Sponsored Display, managing $120K+ in annual ad spend while maintaining an average ACOS of 22%.
• Achieved Amazon Choice badges on multiple ASINs by improving product ranking, listing quality, conversion rates, and review management strategies.
• Conducted in-depth keyword research, competitor analysis, and ASIN research using Helium 10, Jungle Scout, SellerSprite, Data Dive, and Keepa to identify high-opportunity products and search terms.
• Analyzed daily performance metrics including ACOS, TACOS, CTR, and conversion rate to optimize ad performance and improve organic growth month over month.
• Utilized advanced catalog management through Flat Files for bulk listing creation, updates, and optimization across large product catalogs.
• Scaled new Private Label brands from zero to $15K+ monthly revenue through structured launch strategies combining PPC, listing optimization, and review generation.
• Delivered weekly performance reports and PPC optimization updates to clients, ensuring full transparency and data-driven decision making.

Facebook Shop & Marketplace Growth Manager at SpectrumBPO (2021-06 – 2022-03)

• Developed and managed Facebook Shops and Marketplace listings with optimized product descriptions and images to maximize visibility and customer engagement.
• Designed and executed targeted Facebook Ads Manager campaigns leveraging audience segmentation, interest targeting, and pixel-based retargeting to drive traffic and improve sales conversions.
• Analyzed campaign performance metrics including CPC, CTR, and conversion rate, applying data-driven strategies to continuously optimize ad spend and ROI.
• Scaled Facebook advertising campaigns consistently to drive month-over-month sales growth across Facebook Shops and Marketplace channels.
• Managed order processing, inventory tracking, and customer dispute resolution to ensure smooth operations and positive buyer experience.

Shopify Account Manager at FHA Technology (2021-01 – 2021-06)

• Launched and managed Shopify stores including product research, listing optimization, and store design to maximize conversion rates.
• Executed Facebook and TikTok ad campaigns to drive targeted traffic, scaling store from zero to 50-100 daily orders through performance marketing.
• Managed order fulfillment, customer support, and issue resolution to ensure smooth day-to-day store operations.
• Analyzed store and campaign data to reduce customer acquisition cost and improve overall conversion rates.

Bachelor of Computer Science in Computer Science – Kohat University of Science and Technology (2017 – 2021)

Faculty of Computer Science in Computer Science – Islamia College Peshawar (2015 – 2017)