Mohsin

Dynamic Executive Advertising Strategist with nearly 4 years of specialized experience in PPC and campaign optimization. Proven ability to develop data-driven advertising strategies, evident from roles that led to comprehensive client growth and enhanced profitability. Successfully created 40 SOPs to streamline processes and improve efficiency. Committed to mentoring teams and collaborating effectively to achieve sales goals. Eager to leverage innovative advertising solutions at a forward-thinking company.

Executive Advertising Strategist at Retail Ready Consulting (2023-08 – Present)

Spearheaded the development of strategic advertising campaigns to drive brand awareness and optimize performance metrics.

• Spearheaded the development of strategic advertising campaigns to drive brand awareness.
• Conducted comprehensive market and niche analysis to glean competitive insights.
• Optimized performance metrics to enhance campaign effectiveness.
• Engineered and tested intelligent rules for AI tools to ensure optimal advertising outcomes.
• Performed in-depth data analysis and reporting to inform strategic decisions.
• Collaborated closely with clients for account management and relationship building.
• Mentored team members to foster growth and enhance skill development.
• Forecasted performance and established budget pacing and management protocols.
• Devised and communicated strategies to advertising managers and specialists, enhancing team synergy.
• Created 40 Standard Operating Procedures (SOP) focusing on company-wide and advertising guidelines.
• Facilitated client onboarding calls to ensure smooth transitions into service.
• Currently collaborating with the company's developer on creating an AI tool for enhanced advertising solutions.

Amazon Ad Manager at SwiftStart LLC (2023-03 – 2023-08)

Developed tailored PPC strategies for clients and oversaw the growth and development of PPC specialists.

• Developed tailored PPC strategies for clients to achieve target KPIs effectively.
• Constructed robust PPC monitoring and automated reporting systems to enhance analytics.
• Oversaw the growth and development of PPC specialists, ensuring they meet performance targets.
• Provided clear PPC communication and leadership in intra-company strategy sessions to ensure alignment with PPC strategies.
• Advised leadership on hiring decisions to optimize team performance.
• Participated in weekly PPC learning calls to share updates and innovative strategies.
• Planned, implemented, and tracked effective sales and marketing strategies to enhance brand products.

Amazon Advertising Manager at Bargoose Home Textiles (2022-03 – 2023-02)

Managed and optimized ad campaigns on a daily basis to maximize ROI and key conversions.

• Managed and optimized ad campaigns on a daily basis to maximize ROI and key conversions.
• Tracked key performance indicators to assess overall campaign performance and identify issues.
• Set up, monitored, and evaluated ad campaigns for optimal results.
• Conducted in-depth analyses to identify weaknesses, mitigate risks, and capitalize on opportunities.
• Performed analytics to develop tailored and relevant full-funnel strategies for clients.
• Structured and restructured accounts to enhance campaign performance.
• Planned, implemented, and monitored effective sales and marketing strategies for brand promotion.

PPC Manager at Seller Factor LLC (2020-01 – 2022-03)

Compiled weekly and monthly PPC reports and conducted keyword research to enhance targeting.

• Compiled weekly and monthly PPC reports to track performance.
• Conducted keyword research using various tools and techniques to enhance targeting.
• Set up, monitored, and evaluated all ad campaigns for effectiveness.
• Optimized campaigns to improve return on ad spend.
• Structured and restructured accounts based on performance insights.
• Identified missing opportunities and communicated findings to senior management.

Bachelor in Business Administration, Financial Management – Sir Syed Case University (2021-07 – 2025-09)