Muhammad NaDeem
GROUP GENERAL MANAGER | COO | HEAD OF OPERATIONS
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About
Senior business and operations leader with 21+ years of experience across digital marketing, IT, broadcast, and media, including group-level operations leadership. Experienced in leading cross-functional teams, supporting business transformation, overseeing operational delivery, building scalable workflows, and coordinating HR, administration, finance support, vendors, and client relationships. Brings a blend of strategic oversight and hands-on execution across technical and digital businesses.
Experience
Group General Manager at CANZ Group (2022-02 – 2026-08)
- Led operations and cross-functional project teams, aligning delivery with client objectives and business priorities.
- Oversaw digital marketing initiatives across SEO, PPC, social media, content marketing, and email marketing.
- Built and maintained client relationships, supporting service quality, satisfaction, and data-informed campaign decisions.
- Applied Agile project management practices to improve coordination, delivery timelines, and business outcomes.
- Managed HR, administration, and finance support functions, including workforce planning, recruitment oversight, vendor coordination, procurement, compliance, budgeting, cost control, and profitability reporting.
GM Technical at Roze News Head Office (2019-07 – 2020-01)
- Led digital media, website, social media, YouTube, live-streaming, program scheduling, and digital advertising operations.
- Oversaw technical departments, IT network operations, and infrastructure supporting reliable broadcast and digital delivery.
In Charge Broadcast and System Support at Capital TV Head Office (2017-08 – 2019-06)
- Managed digital media operations across social platforms, websites, YouTube, live streaming, and advertising campaigns.
- Oversaw production, programming, events, network maintenance, uplink/downlink, system upgrades, MCR/PCR, OBs, DSNGs, and NOC operations.
- Led IT support, technical staffing, training, quality assurance, and operational standards.
In Charge System Support & IT at Capital TV Head Office (2016-09 – 2017-08)
- Managed equipment installation, maintenance, upgrades, studio operations, and IT systems.
- Oversaw network access, backups, data security, staff training, system audits, and cost-effective IT operations.
In Charge Technical and IT at 92 News HD (2015-03 – 2016-08)
- Managed broadcast equipment, patching, event coordination, MCR/PCR operations, vision mixing, and outdoor broadcasts.
- Maintained DSNG, TVU, fiber links, studio/NOC operations, LAN/WAN, and NLE systems.
Special Assignment / Media Lab Project at Bahria University (2011-11 – 2015-02)
- Led development of a media lab including PCR/MCR, studios, audio-video systems, telecom infrastructure, and NLE setup.
- Installed IPTV, IP radio, and storage systems, and trained students and staff in media studio operations.
Control Room Engineer at Jaag TV (formerly CNBC Pakistan) (2006-01 – 2015-03)
- Supported and led MCR/PCR operations for live and recorded studio and outdoor broadcasts.
- Operated broadcast switchers, audio consoles, routers, VTRs, encoders/decoders, and related studio systems.
- Coordinated outdoor broadcasts and technical setups, including cabling, patching, lighting, camera positioning, uplinks, and signal troubleshooting.
- Supported studio scheduling, LAN/WAN, software installation, troubleshooting, and secure data transfer.
Special Assignment / Launch Project at Samaa TV (2007-12 – 2007-12)
- Led technical infrastructure work for the channel launch, including PCR/MCR, IT networks, NOC, studios, audio/video systems, telecom, cabling, patching, and system integration.
Technical In Charge at PTV Prime (Prime UK) (2005-03 – 2005-12)
- Managed IT infrastructure, security, system audits, disaster recovery procedures, IT policies, and system upgrades.
Business Manager at Super Five Star (2020-11 – 2022)
- Managing daily operations of Super Five Star manufacturing and recycling unit, overseeing day-to-day activities, purchasing, and business growth.
Technical Consultant (Self-Employed/Freelancer) at MN Consulting (2015-08 – Present)
- Delivered technical consulting and support across TV broadcast, IT, and client systems.
- Managed staffing, training, procurement, installation, maintenance, and troubleshooting for IT and broadcast equipment.
- Designed media labs and SOPs, trained teams, and supported website, social media, graphic design, video editing, event management, workflow design, and broadcast relaunches.
Education
MSc in Mass Communication (Media Production) (2012)
Bachelor in Computer Science (2004)
