Far Yab

Results-driven Social Media Manager and Content Strategist with 5+ years of experience building brand presence, expanding audiences, and crafting high-retention content across Instagram, TikTok, YouTube, and LinkedIn. Proven track record in organic growth strategy, community management, content architecture, and data-backed performance optimization—turning social content into measurable brand ROI.

Social Media Manager & Co-Founder - Burrak Media - Islamabad, Pakistan

(2022-01)

• Spearheaded multi-platform social media strategy for diverse brand portfolios—managing editorial calendars, brand tone, posting schedules, and active community engagement across Instagram, TikTok, and LinkedIn.
• Drove consistent organic channel expansion by implementing audio trends, short-form video/Reels strategies, and algorithm-optimized content formats, achieving an average 35%+ quarterly follower growth.
• Directed multi-channel digital campaigns integrating social content, SEO, email marketing, and paid ads, increasing total lead generation efficiency by 28%.
• Mentored and supervised a creative team of content creators, copywriters, and visual designers to maintain high production quality aligned with client brand identity.
• Analyzed social performance data, managed client reporting, and executed real-time campaign adjustments to maximize client retention and ROI.

Social Media Strategist & Content Manager - Twilight Marketing - Islamabad, Pakistan

(2019-07 - 2021-12)

• Managed cross-platform content strategy across brand portfolios, maintaining strict visual branding, platform suitability, and audience retention.
• Monitored channel performance metrics weekly to identify underperforming content and implement strategic storytelling pivots to expand reach.
• Designed organic social media calendars, authored creative copy/captions, coordinated shoots, and aligned assets with campaign goals and trending cultural moments.
• Built hyper-engaged brand communities through proactive comment moderation, direct messaging response strategy, and influencer partnership management.

Bachelor of Science - Media Studies - Bahria University, Islamabad (2020 - 2024)