Osama Ajmal

Marketing Executive with experience in Brand Management, Trade Marketing, Packaging Development, and Marketing Operations. Proven track record of leading end-to-end branding and promotional initiatives, managing cross-functional stakeholders, and executing ATL & BTL campaigns across diverse agricultural product portfolios. Skilled in driving packaging innovation, retail visibility, merchandising, event branding, and vendor management while ensuring operational excellence and brand consistency.

Adept at transforming marketing strategies into impactful market execution through strong project management, analytical thinking, and collaborative leadership.

Marketing Executive at Tara Group (2024-02 – Present)

• Lead end-to-end marketing operations for multiple agricultural brands, ensuring successful execution of branding, packaging, merchandising, and promotional initiatives.
• Spearhead packaging development projects for crop protection products, micronutrients, hybrid rice, cotton, corn, sorghum, and vegetable seed
• Manage packaging projects from concept development and artwork approvals to vendor coordination, production supervision, and market deployment.
• Plan and execute ATL and BTL marketing campaigns to strengthen brand visibility, customer engagement, and market penetration.
• Lead the development and execution of promotional materials, including brochures, flyers, posters, banners, standees, product catalogs, and point-of-sale assets.
• Oversee retail branding and merchandising initiatives across dealer networks, franchise locations, and agricultural retail channels.
• Execute outdoor advertising campaigns, including hoardings, signboards, float branding, and large-scale visibility projects.
• Plan and manage branding activities for annual conferences, exhibitions, product launches, dealer meetings, field events, and government agricultural camps.
• Collaborate with sales, procurement, product development, and management teams to ensure alignment of marketing initiatives with business objectives.
• Manage relationships with vendors, agencies, printers, and suppliers to ensure quality standards, cost efficiency, and timely project execution.
• Conduct market intelligence and competitor analysis to identify growth opportunities and support strategic marketing decisions.
• Support new product development and go-to-market initiatives through innovative branding, packaging, and promotional strategies.
• Monitor project timelines, budgets, and operational workflows to ensure effective resource utilization and successful campaign delivery.

Marketing Intern at Sapphire Fiber Limited (2023-09 – 2023-12)

BBA (Hons) in Undergraduate – Pak-American Institute Of Management Sciences (2021-09 – 2025-02)

FSc Pre Medical in Intermediate – Punjab College (2018-07 – 2020-03)

Matric in Biology – AL-Noor School System (2016-01 – 2018-06)