Wali Khan
Performance Marketing Executive
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About
Performance-focused digital marketer bridging technical web development and full-funnel growth marketing. Specialized in Meta & TikTok Ads, Pixel/CAPI conversion tracking, and CRO – built on a strong WordPress development foundation. Seeking a performance marketing role in Islamabad/Lahore to own the full funnel from traffic to conversion.
Experience
Digital Marketing Specialist at AZTAL (Incubee Program) (2026-05 – Present)
- Enrolled in a structured performance marketing program covering SEO fundamentals and Meta advertising frameworks.
- Gained hands-on experience with Meta Business Suite: campaign setup, advanced audience targeting, and ad structure strategy.
- Built and A/B tested demo landing pages to optimize user flows and improve conversion fundamentals.
- Developing live campaign management skills in preparation for managing real client ad accounts.
WordPress Developer & Conversion Specialist at AML360 – Anti-Money Laundering Compliance Platform (2025-11 – Present)
- Developing and optimizing high-performance WordPress web assets for an international B2B compliance SaaS platform.
- Built lead capture landing pages with Elementor Pro, applying conversion-focused layout principles and UX best practices.
- Integrated performance marketing principles into page structures to reduce friction in user conversion flows.
WordPress Developer & Marketing Support at Ace Luxury Immigration Solutions (2023-12 – 2025-06)
- Built and managed multiple WordPress websites using Elementor Pro for a Canadian and Schengen visa consultancy.
- Integrated and managed Zoho CRM and Solicitors.pk for lead tracking and automated client follow-up workflows.
- Supported Meta Business Suite lead generation campaigns during high-volume periods, directly managing ad operations.
- Handled end-to-end technical site health: DNS management, domain hosting, uptime monitoring, and page speed optimization.
Web Developer at ABT IT Innovation PVT LTD (2023-09 – 2023-12)
- Developed web assets and managed platform performance to strengthen client digital presence and delivery timelines.
Freelance Web Developer at Self-Employed (2022-11 – 2023-09)
- Delivered WordPress-based websites for clients, focusing on clean layouts, performance, and business-aligned user flows.
Education
Bachelor of Science (BS) in Computer Science – Virtual University of Pakistan (2018-10 – 2023-04)
