Rawal Aleem

I’m a Senior Brand Manager with a strong focus on e-commerce and digital growth. At TikTok Shop, I work on building brands, managing shop performance, and creating strategies that drive both visibility and sales. Over the years, I’ve gained hands-on experience in brand positioning, campaign management, and influencer partnerships, helping brands connect with the right audience and scale effectively.

I enjoy combining data insights with creative thinking to deliver results that make an impact in today’s fast-moving digital market.

Senior Brand Manager - Brandorasales - Taunsa, Pakistan

(2026-01)

• Manage end-to-end operations of TikTok Shop, ensuring smooth day-to-day store performance and an exceptional customer experience.
• Develop and execute growth strategies to increase sales, traffic, and customer engagement through data-driven decision-making.
• Optimize product listings, pricing, inventory, and promotional campaigns to maximize conversions and revenue.
• Plan and oversee live shopping events, affiliate programs, and creator collaborations to enhance brand visibility and sales performance.
• Analyze key performance indicators (KPIs), sales reports, and market trends to identify opportunities for continuous improvement.

Brand Manager - Tikvix - Multan, Pakistan

(2024-08)

• Lead end-to-end brand strategy and shop management for Tikvix on TikTok Shop, focusing on revenue growth, customer acquisition, and long-term brand positioning.
• Develop and execute go-to-market campaigns that strengthen visibility and engagement, using a mix of influencer partnerships, content strategies, and performance marketing.
• Manage shop operations including product listings, pricing strategy, promotions, and sales performance optimization.
• Collaborate with cross-functional teams (marketing, design, and operations) to ensure consistent brand messaging and seamless customer experience.
• Analyze sales and marketing data to identify growth opportunities, improve ROI, and guide decision-making.
• Build and maintain strong relationships with creators, agencies, and key stakeholders to scale brand presence within the TikkTok ecosystem.

Assistant Brand Manager - Tikedge - Multan, Pakistan

(2023-11 - 2024-08)

• Supported brand growth on TikTok Shop by managing day-to-day shop operations, including product uploads, promotions, and campaign execution.
• Assisted in developing and implementing marketing strategies to boost sales and increase customer engagement.
• Coordinated with influencers, content creators, and marketing teams to deliver impactful campaigns that aligned with brand goals.
• Monitored sales performance, customer feedback, and competitor activity to provide actionable insights for optimization.
• Helped build brand presence by ensuring consistency in messaging, creative content, and promotional activities.

Bachelors - English Literature - Government PostGraduate College (2023-10)

Intermediates - Government Posgraduate College Boys, Taunsa (2019 - 2021)

Matriculation - Government Boys High School (2017 - 2019)