Rumman Anwar

Results-driven B2B Business Development and Email Marketing Specialist with 5+ years of experience driving corporate growth, building high-converting cold email pipelines, and delivering end-to-end staffing solutions across international markets (USA, Canada, Dubai). Proven track record of identifying high-value opportunities, managing full-cycle recruitment, and turning cold outreach into long-term business partnerships. Expert in combining technical email optimization, strategic data scraping, and CRM management to maximize ROI and sales pipeline performance.

Email Marketing Specialist & Business Development Manager at Bashin Tech (2025-01 – Present)

• Design, execute, and optimize end-to-end B2B cold email marketing campaigns ensuring high deliverability, open rates, and conversion metrics.
• Identify and capture high-value business opportunities through strategic prospecting, LinkedIn Sales Navigator extraction, and targeted data scraping.
• Act as a bridge between corporate clients and talent pools, managing full-cycle recruitment, candidate sourcing, and job placement services.
• Pitch tailored business solutions and staffing services to international clients, closing deals and maintaining long-term partnerships.
• Conduct routine A/B testing on email copy, subject lines, and CTAs to maximize response rates and ROI.
• Manage email authentication protocols, sender reputation, and lead list cleaning to maintain zero blacklisting and maximum inbox placement.

Business Developer / Email Marketing Specialist at Techinoid (2024-02 – 2025-01)

• Utilized Salesforce CRM to create and manage campaigns, including bulk lead scraping from LinkedIn using Apollo, Lusha, Kendo, and Scrup.
• Leveraged Lead411 for targeted lead generation to build qualified prospect pipelines for USA, Dubai, and Canada markets.
• Managed and delivered projects on Freelancer, Upwork, and Fiverr platforms for international clients.
• Handled client communications via Zoho Mail, ensuring timely and professional responses across international accounts.

Business Developer / Email Marketing Specialist at Trodosoft (2022-10 – 2024-01)

• Used LinkedIn, Apollo, Lusha, Skrapp, Salesforce, Sales Navigator, and Glassdoor to identify and pursue business opportunities.
• Drove revenue growth, expanded market presence, and consistently closed deals through strategic business development.
• Conducted market research and competitor analysis to improve overall sales performance and strategic positioning.
• Trained team members on effective sales techniques and CRM-based relationship management skills.
• Managed cross-functional teams to ensure timely project completion within established budgets.

Business Development Executive at IDENBRID (2021-01 – 2022-09)

• Drove revenue growth through proactive sales generation and effective client communication management across multiple platforms.
• Created and organized client files, contributing to streamlined processes and improved customer service delivery.
• Collaborated with internal departments to optimize efficiency and ensure seamless cross-team communication.
• Consistently met or exceeded sales targets using persuasive communication and relationship-building skills.
• Enhanced company brand image through active participation in industry events and conferences.

Bachelor of Science in Computer Science – University of the Punjab (2016-01 – 2020-09)