Saba Ch

A highly skilled and result-oriented digital marketing professional with over 5 years of experience in developing and executing strategies that enhance brand awareness, engagement, and conversions. Experienced in website management and development, with strong expertise in WordPress design, customization, and performance optimization. Proven ability to manage and grow social media platforms including Facebook, Instagram, Twitter, and LinkedIn, achieving audience growth of up to 300% through targeted campaigns and consistent content strategies.

Well-versed in SEO, keyword research, and data-driven optimization techniques to improve online visibility and search rankings. Skilled in planning and executing digital marketing campaigns that deliver measurable results and business growth. Additionally, possesses experience in HR coordination, including recruitment support, basic onboarding processes, and administrative tasks, with the ability to manage multiple responsibilities efficiently.

Web Developer | Digital Marketer | Content Specialist | Social Media Coordinator - Sayas Digitech - UAE Sharjah

(2022-06 - 2026-01)

• Spearheaded website management for Sayas Digitech, taking charge of the complete website lifecycle.
• Successfully designed, developed, and launched multiple websites, showcasing diverse skills in web development.
• Crafted compelling and informative content for all websites, ensuring a cohesive and engaging online presence.
• Demonstrated proficiency in website creation, maintenance, and content creation, contributing to the company's digital success.
• Implemented on-page and technical SEO strategies to improve rankings
• Conducted keyword research and optimized website content
• Used Google Search Console to monitor performance, fix errors, and improve indexing
• Increased website visibility and organic traffic through SEO best practices
• Created SEO-friendly, engaging, and informative website content
• Developed content strategies aligned with brand voice and business goals
• Optimized existing content for better readability and search performance
• Managed all social media platforms (Facebook, Instagram, LinkedIn, Twitter)
• Planned and executed content calendars for consistent posting
• Monitored performance and improved engagement through strategy
• Designed creative posts and visuals using Canva and design tools
• Wrote engaging captions and promotional content
• Increased audience reach, engagement, and follower growth

Web Designer | SEO Specialist | Social Media Manager - Khaleej Fixer - UAE, Sharjah

(2021-01 - 2021-12)

• Led the creation of the Khaleej Fixer Laptop Repair Services website, covering everything from ideas to implementation.
• Designed a user-friendly website with custom visuals, making it easy for visitors seeking laptop repair services.
• Improved overall user-friendliness for a smooth and intuitive experience.
• Successfully launched the entire website, presenting Khaleej Fixer's laptop repair services online.
• Established and managed all social media channels for Khaleej Fixer, including Facebook, Instagram, LinkedIn, and Twitter.
• Crafted unique and engaging content, incorporating trending hashtags to enhance online visibility.
• Successfully increased follower engagement and reach through strategic content promotion and boosting.
• Implemented boosting strategies to enhance the organic reach and engagement on posts.
• Performed full SEO for the website, including keyword optimization, on-page SEO, and technical improvements to increase visibility and search rankings.

Web Developer | E-commerce Specialist | Social Media Manager - Khaleej Electronics - UAE, Sharjah

(2020-01 - 2020-12)

• Designed and developed a complete laptop e-commerce website with a modern, responsive layout and smooth navigation for better user experience
• Ensured proper website structure, functionality, and integration of essential e-commerce features to support online sales and customer interaction
• Managed product uploads, detailed descriptions, accurate pricing, and high-quality visuals to enhance product presentation and customer trust
• Organized product categories and maintained inventory display to ensure easy browsing and a seamless shopping experience
• Managed all social media accounts and created engaging promotional content for products, offers, and new arrivals
• Designed marketing campaigns and posts to increase product visibility, customer engagement, and overall brand awareness
• Improved website performance, loading speed, and usability to enhance customer experience and retention
• Conducted regular updates, audits, and maintenance to ensure website functionality, security, and smooth operation

Digital Marketing & Branding Specialist - Yums Food Corner - Chakri Road, RWP

(2020-01 - 2020-12)

Project - Arabic & Turkish Restaurant

• Developed full brand identity, including logo, color scheme, typography, and visual guidelines, to establish a strong and unique brand image
• Designed a professional and visually appealing menu aligned with the restaurant concept and customer expectations
• Designed and developed a responsive and user-friendly website with an attractive layout to represent the restaurant brand effectively
• Ensured smooth navigation and mobile compatibility to improve customer experience and accessibility
• Created and managed all social media accounts, maintaining consistent posting and brand identity across platforms
• Designed engaging posts and promotional content to attract customers and increase online engagement
• Set up and optimized Google Business profile to improve local search visibility and attract nearby customers
• Managed online presence to enhance customer reach, reviews, and overall brand credibility

Branding & Social Media Specialist - Mr Crunch Attock - Remote

(2020-01 - 2020-12)

Remote-Based Project

• Designed logo and menu reflecting the restaurant's identity, ensuring a clean, modern, and appealing visual presentation
• Developed branding elements that support business recognition and create a professional image
• Created and set up social media accounts to establish an online presence and connect with potential customers
• Designed basic promotional posts and visuals to support marketing and increase customer engagement

Brand Identity & Design Specialist - Imperion Contracting - Remote

(2021-01 - 2021-12)

Remote-Based Project - Saudi Arabia

• Designed a professional company logo aligned with construction industry standards and brand positioning
• Created a complete business profile presenting company services in a clear, structured, and professional format
• Developed consistent branding materials to maintain a strong and recognizable corporate identity
• Ensured all visual elements reflect professionalism and align with the company's business goals

Branding & Web Development Specialist - Sayas IT Solutions - Remote

(2021-01 - 2021-12)

Remote-Based Project

• Created full brand identity, including logo, color palette, and visual guidelines, to ensure a consistent and professional image
• Applied branding across all digital platforms to maintain uniformity and brand recognition
• Designed and developed the company website with a responsive layout and user-friendly interface for better performance
• Managed updates, functionality, and performance to ensure a smooth and efficient user experience

Bachelor's - Associate Degree

FSC - Pre-Engineering

Matric - Medical Science