Samer Fatima

Experienced TikTok Shop & Social Media Manager specializing in affiliate centre management, creator collaborations, and multi‑platform strategies. Currently handling TikTok Shop operations alongside managing Instagram, Facebook, Pinterest, and TikTok presence. Skilled in boosting product visibility, optimizing campaigns, and building creator relationships with a focus on card games. Adept at trend research, communication, and delivering measurable growth through innovative strategies.

Affiliate & Seller Centre Specialist - Exoah - Lahore

(2025-10)

• Managed complete product listing processes in the Seller Centre, including adding new products, optimizing descriptions, updating visuals, and ensuring accurate details to maximize visibility and customer trust.
• Oversaw Affiliate Centre operations by approving suitable creators, tracking their performance, and setting clear commission structures, which helped maintain transparency and motivated affiliates to deliver consistent results.
• Built and maintained strong communication channels with influencers and creators, guiding them through collaborations, sharing briefs, and ensuring their content aligned with brand objectives and trending formats.
• Coordinated creator partnerships by planning campaigns, providing creative direction, and monitoring content delivery timelines, which ensured smooth execution and improved overall campaign effectiveness.
• Handled commission payouts and affiliate incentives, ensuring timely distribution and fair compensation, which strengthened relationships with creators and encouraged long‑term collaboration.

Social Media Expert

• Managed official brand pages on Instagram, Pinterest, Facebook, and TikTok by consistently posting videos created by partnered influencers and affiliates to maintain active engagement.
• Selected and scheduled creator‑made content strategically, ensuring alignment with brand campaigns and maximizing reach across different platforms.
• Coordinated with creators to collect video assets, review them for quality and relevance, and prepare them for posting with optimized captions and hashtags.
• Promoted the card game through creator‑led videos, leveraging authentic influencer content to build trust and drive audience interest.

BS - English Language and Linguistics - UMT (2021 - 2025)