Sammer Khurshid

Results-driven marketing and SEO leader with experience managing digital marketing, paid ad campaigns, and SEO strategy across multiple companies and brands. Skilled in leading cross-functional teams, driving organic traffic growth, and executing data-driven campaigns that improve visibility, engagement, and ROI. Proven track record of delegating tasks effectively, resolving technical issues, and maintaining daily oversight of team output.

Head of Marketing - iTack Solutions - Karachi

(2024-09)

• Managed and optimized Google Ads campaigns, achieving 49 clicks, 5.49% CTR, and 35 conversions in 2 weeks.
• Optimized budget spend of Rs. 1.27K to maximize ROI and campaign performance.
• Applied keyword targeting, bid adjustments, and conversion tracking for better efficiency.
• Developed and executed on-page & off-page SEO strategies, boosting user engagement by 95%.
• Conducted SEO audits resulting in 50% better performance; optimized content achieving 88% higher rankings.
• Implemented AEO & GEO strategies, optimizing content for AI-powered search platforms including ChatGPT, Perplexity, and Google AI Overviews.
• Executed Programmatic SEO (pSEO) campaigns, building scalable landing page systems targeting long-tail search demand.

General Manager Marketing - Reliance Tech - Karachi

(2025-04 - 2025-08)

• Oversaw multiple departments including Sales, Operations, Design, and Production.
• Managed Facebook ad campaigns achieving 25,000+ reach and 37,000+ impressions, with cost per result as low as $7.37.
• Executed A/B testing, budget allocation ($900+), and conversion tracking to maximize ROI.
• Enhanced brand visibility, lead generation, and customer acquisition through data-driven strategies.

Marketing Director - OviTech (Pvt) Ltd. - Karachi

(2023-06 - 2025-05)

• Designed and executed digital marketing strategies to achieve business objectives and build brand identities.
• Led 25+ SEO projects, ensuring measurable results and client satisfaction.
• Supervised and mentored SEO and social media teams.
• Implemented AEO & GEO frameworks, structuring content for featured snippets and AI-powered answer engines.
• Developed Programmatic SEO (pSEO) systems with scalable landing page templates for long-tail keyword targeting.

Sr. SEO Lead - Integral Technologist - Karachi

(2023-08)

• Managed and monitored SEO performance across 18 websites.
• Brought in 1,600+ organic traffic per month.
• Assigned and delegated tasks to team members and content writers.
• Resolved technical issues on the site.
• Checked and reviewed team work on a daily basis.

SEO Manager - Al Rafay Consulting

(2022-07 - 2023-12)

• Developed and implemented comprehensive SEO strategies to improve website visibility, traffic, and rankings across search engines.
• Conducted keyword research, analyzed website performance metrics, and provided actionable insights to optimize content and enhance organic search performance.
• Collaborated with cross-functional teams to ensure SEO best practices were integrated into content creation, website development, and digital marketing initiatives.
• Led daily team calls, resolved work/admin issues, and created weekly and monthly work plans.
• Led brainstorming meetings for continuous improvement.
• On-Page SEO: Content optimization, keyword research, trending topic research, site audits, page revamping, competitor analysis.
• Off-Page SEO: High-quality posts (free/paid) backlinks, profile backlinks, banner ads, Web 2.0 backlinks, blog commenting.

SEO Lead - Al Rafay Consulting

(2022-07 - 2023-12)

• Generated 70+ organic leads per month.
• Created backlinks on at least 4 websites.
• Corrected and improved the site's structure.
• Conducted site audits, page revamping, and competitor analysis.

Sr. SEO Executive - Cloud Innovators Solution

(2020-01 - 2022-12)

• On-Page SEO: Content optimization, keyword research, trending topic research, site audits, page revamping, competitor analysis.
• Off-Page SEO: High-quality posts (free/paid) backlinks, profile backlinks, banner ads, Web 2.0 backlinks, blog commenting, press releases, forums.

SEO Executive - SaleSolution4U

(2019-01 - 2020-12)

• Managed website performance and created backlinks on high-DR websites.
• Handled bookmarks, guest posting, article submission, image sharing, infographics, blog comments, Q/A, business listings, video and PPT/PDF submissions.
• Maintained off-page SEO reporting sheets on a daily basis as an SEO Analyst.

Junior SEO Executive - TechPixls

(2017-01 - 2019-12)

MPhil - Computer Science - PAF-Karachi Institute of Economics & Technology (2023-01)

BS - Software Engineering - ILMA University (2016-01)

Pre-Engineering - Govt. Islamia Science College (2012-01)