Umaid Hashmi

Results-driven sales and business development professional with 13+ years of experience building territory sales strategy, institutional partnerships and revenue growth across the education sector in Punjab and beyond. Proven record of launching a market from zero and growing it to 120% of target through structured sales planning, stakeholder engagement and conversion-focused execution. Skilled in building relationships with educational institutions, regulatory bodies and industry partners, negotiating commercial terms, and using CRM systems and financial forecasting to report on sales performance. Experienced leading teams to a high-performance, accountable culture, with strong market research and competitor-analysis capability. Based in Lahore with an established territory network across Punjab, well placed to lead vocational education sales growth for Pearson's Enterprise Learning &

Skills business.

Regional Recruitment Manager at London South Bank University (2025-07 – 2026-03)

• Led territory sales strategy for a new market (Pakistan) from the ground up, subsequently extending oversight into Bangladesh as a second territory.
• Built and managed relationships with institutional and channel-partner stakeholders, acting as the primary point of contact for business-critical accounts.
• Tracked UKVI and regulatory market developments and translated changes into partner guidance, go-to-market planning and compliance-led sales activity.
• Used CRM data and performance reporting to identify pipeline gaps and produce accurate, timely sales forecasts.

Senior Partnerships Manager at QS Quacquarelli Symonds (2022-11 – 2025-06)

• Led sales strategy and launched B2B and B2C operations in Pakistan, scaling the territory into an established revenue-generating business.
• Built and grew commercial partnerships with US, UK and German university clients, negotiating terms and onboarding new institutional accounts.
• Built and led a sales team, using CRM dashboards and performance reporting to maintain forecast accuracy and pipeline visibility.
• Prepared and presented sales proposals tailored to institutional client needs, closing deals across a growing B2B pipeline.

Business Development Manager at Arden University – GUS (2020-10 – 2022-10)

• Developed and executed a territory sales strategy from zero, onboarding 50 partner accounts and establishing a scalable, revenue-generating sales channel for the Berlin campus.
• Delivered growth from a 0% starting position to 120% of target through structured account planning, performance tracking and conversion-focused selling.
• Conducted ongoing market and competitor analysis of the German and wider European market to refine sales strategy and positioning.
• Set individual partner/account targets and action plans, enabling closer performance management and a high-accountability team culture.
• Collaborated cross-functionally with marketing on campaigns to strengthen stakeholder engagement and sales effectiveness.

In-House Manager at BPP University @ Ideal Consultants (2018-10 – 2020-07)

• Managed direct B2B/B2C sales and client relationship management, supporting the full sales journey from enquiry to conversion.
• Adapted sales and resourcing strategy through the COVID-19 period as client needs and market conditions changed rapidly.

Senior Manager at Success Factor (2012-09 – 2018-10)

• Directed sales strategy across North and South Pakistan territories, managing commercial performance against fiscal-year targets.
• Resolved commercial issues between clients, channel partners and institutional partners, and represented the organisation at industry conferences and partner training events.
• Managed resourcing across accounts and projects, and led staff training and development.

Senior Sales Executive at Marcus Evans (2009-02 – 2011-08)

Marketing Executive at Central Information Group (2007-05 – 2008-01)

Assistant Marketing Lead at NWA.com (Northwest Airlines) (2005-07 – 2007-01)