Umer Irfan

Results-driven Amazon UK Private Label and PPC Specialist with extensive experience in managing end-to-end seller operations, high-converting ad campaigns, and keyword ranking strategies. Proven expertise in ACoS reduction, TACoS control, and revenue scaling through data-backed bid management, negative targeting, and search term optimization. Adept at leveraging tools like Helium 10 and Jungle Scout to identify profitable niches, optimize listings for conversion, and build sustainable e-commerce brands on Amazon.

Amazon Private Label & PPC Specialist at SHOPNEST (2025-02 – 2026-07)

• PPC Campaign Management: Managed and scaled Sponsored Products, Sponsored Brands, and Display campaigns on the Amazon UK marketplace to boost brand visibility and organic store rank.
• ACoS & Bid Optimization: Implemented daily bid adjustments, search term harvesting, and negative keyword filtering to consistently lower ACoS and maximize net profit margins.
• Product Sourcing & SEO: Spearheaded product sourcing initiatives and keyword research (Helium 10/Jungle Scout), optimizing titles, bullet points, and backend search terms for high indexability.
• Store Ranking & Strategy: Monitored competitor metrics, buy-box share, and inventory forecasting to maintain seller account health and sustained organic rankings.

Bachelor of Science in Computer Science (BSCS) – The Knowledge School