Usama Ahmed

Performance marketer with 4+ years scaling DTC e-commerce, lead generation, and hospitality brands across Google Ads (Search, P-Max, Display, Shopping) and Meta Ads, with working experience across TikTok, Snapchat. Every campaign is built from a documented media plan — funnel mapping, audience architecture, budget allocation, and KPI targets — before launch, then executed and scaled directly against that plan. Track record includes 90-day account scale-ups, 50%+ CPL reductions, and ROAS consistently above 4x.

Senior Performance Executive at Publicis Media (2025-12 – Present)

Client: Karcher

• Execute and manage Google Ads campaigns (Search & Performance Max) to drive brand growth for a global client account.
• Run daily account optimizations — bid strategy refinement, keyword expansion, and performance analysis.
• Refine audience targeting and creative assets to align with brand standards and KPI targets.
• Partner with internal strategy teams to implement promotional tactics and scale high-performing ad groups.

Senior Performance Executive at Publicis Media (2025-12 – Present)

Client: Accor

• Run paid social across Facebook, TikTok, managing the full funnel from awareness through consideration, conversion, and retargeting.
• Build and optimize stage-specific creative and audience targeting for each funnel phase to maximize efficiency at every step.
• Monitor cross-platform performance and reallocate budget toward the best-performing channels and placements.

Team Lead, Performance Marketing at Vision X (2024-05 – 2025-11)

• Led performance marketing across Meta, TikTok, and Snapchat for multiple DTC e-commerce brands, managing $50K–$150K in monthly ad spend.
• Directed creative strategy — ad angle generation, briefing, and performance-led iterative testing.
• Supervised a team of four media buyers, maintaining structured execution and consistent scaling results.
• Owned client communication — strategy presentations and data-backed performance reporting.

Senior Media Buyer at Digikinzz (2023-05 – 2024-04)

• Managed e-commerce ad accounts across fashion and tech niches with $10K+/month budgets.
• Delivered 7x+ ROAS through optimized audience targeting and creative testing frameworks.
• Improved CTR by 25% through collaboration with design/video teams on data-driven creative.
• Reported on ROAS, MER, and CPA to guide scaling and creative decisions.

Junior Media Buyer at Digikinzz (2022-05 – 2023-04)

• Managed 7+ e-commerce client accounts with monthly spends from $357–$2.1K; scaled monthly sales between $1.7K–$7.1K via Meta, TikTok, and Snapchat.
• Built pixel/event tracking and ad angles/scripts that outperformed prior creative benchmarks.
• Promoted to Junior Media Buyer within three months on campaign performance.

Performance Marketing Intern at Digikinzz (2022-01 – 2022-04)

• Supported campaign execution, pixel setup, and event tracking for multiple e-commerce accounts.
• Assisted in data analysis and creative performance reviews to identify top-performing ad variations.

Bachelor of Business Administration – Benazir Bhutto Shaheed University