Usman Ali

E-commerce and Shopify specialist with 2+ years of hands-on experience, starting with Shopify development and later moving into Meta Ads and e-commerce performance. Experienced in managing e-commerce websites, optimizing product pages and customer journeys, researching competitors and products, and identifying CRO, UX, CTR and CVR improvement opportunities. Comfortable working across Shopify, website presentation, product positioning and paid traffic to support e-commerce growth.

E-commerce Meta Ads Specialist at Freelance / Self-employed (2024 – Present)

• Run Meta Ads for e-commerce brands, managing campaigns and monitoring performance to identify opportunities to improve CTR, traffic quality and conversions.
• Analyze product pages, offers, creative messaging and landing-page experience to identify conversion and customer-journey improvements.
• Conduct competitor, product and market research to identify new products, positioning opportunities, trends and e-commerce growth ideas.
• Work directly with e-commerce business owners on product positioning, website improvements, reporting and ongoing performance priorities.

Shopify Developer at Freelance / Self-employed (2023 – 2024)

• Built Shopify stores for e-commerce businesses, working on store structure, product pages, collections, navigation, theme sections and responsive layouts.
• Customized Shopify themes using Liquid and CSS and implemented website sections and functionality based on business and brand requirements.
• Focused on clear product presentation, mobile-friendly layouts, customer trust and a smooth path from product discovery to purchase.
• Worked directly with store owners to understand requirements and turn them into practical Shopify website improvements.

Intermediate (FSc)