Usman Asif

Senior Software Engineer with 13+ years of experience building and evolving mobile products used at scale. Brings strong engineering ownership across feature development, system design, production stability, performance tuning, and long-term maintainability. Known for translating product needs into reliable software, handling complex technical problems with a practical mindset, and working effectively with cross-functional teams to deliver high-quality user experiences.

Sr. Software Engineer - Innovative Solutions

(2024-10)

• Build and maintain iOS features for COMERA, a real-time messaging and VoIP application used across the Middle East.
• Worked on chat and conversation flows with focus on rendering behavior, data flow, and day-to-day responsiveness in message-heavy screens.
• Refactored parts of the messaging layer into cleaner modules, making feature work and issue isolation easier for the team.
• Investigated production issues across networking, local persistence, and UI state to keep releases stable.
• Coordinated with backend, Android, QA, and design teams on API changes, regressions, and release readiness.

Team Lead (Mobile Apps) - Core Technologies

(2023-02 - 2024-10)

• Led mobile delivery for a portfolio of multi-tenant U.S. state government applications.
• Helped standardize app structure, shared modules, and team practices so state-specific apps could be delivered without treating each one as a separate build from scratch.
• Reviewed architecture and implementation decisions across the team, especially around maintainability, release quality, and reuse.
• Worked with product and engineering stakeholders to plan delivery, unblock teams, and keep client commitments on track.
• Supported developers through code reviews, technical direction, and day-to-day issue resolution.

Sr. Software Engineer II - Daraz (Alibaba Group)

(2018-03 - 2023-02)

• Developed iOS features for Daraz across five markets on a high-traffic e-commerce product with campaign-driven traffic spikes.
• Worked on customer-facing areas including homepage, product detail pages, dMart, campaign workflows, and search-related improvements.
• Integrated backend APIs and collaborated closely with product, backend, QA, and analytics teams during feature rollouts.
• Contributed to authentication changes that moved parts of OTP verification from international SMS to channels such as WhatsApp and Viber.
• Took part in larger app evolution work including rebranding, feature refactoring, and migration efforts.

Sr. Software Engineer - 10 Pearls

(2015-12 - 2018-03)

• Built mobile applications for healthcare, enterprise, and mobility-focused clients.
• Delivered Avizia, a healthcare communication application centered on secure real-time interactions.
• Developed a React Native employee portal as part of a shared mobile delivery approach.
• Implemented location, mapping, and routing flows for ride-hailing use cases.

iOS Developer - LN Technologies

(2015-06 - 2015-12)

iOS Developer - Smartmicros

(2013-03 - 2015-06)

MS - Software Engineering - Mohammad Ali Jinnah University (2016 - 2018)

BS - Electronic Engineering - Sir Syed University of Engineering and Technology (2005 - 2008)