Yusra Fawad

Marketing Manager with nearly 6 years of experience helping businesses grow through marketing strategy, lead generation, copywriting, and sales-focused campaigns. I have worked with two marketing agencies and one real estate company, where I managed marketing operations, led teams, built growth strategies, and worked directly with CEOs, founders, sales teams, and clients to turn marketing into measurable business results. While working with the agencies, I partnered closely with 30+ businesses across different industries, including real estate, healthcare, SaaS, e-commerce, coaching, technology, and local services.

My role was to understand each client's goals, build a marketing plan, improve their messaging, manage campaign execution, and help their teams generate more leads, book more appointments, and close more sales. Over the years, I have contributed to outreach campaigns that reached 90,000+ prospects, generated 300,000+ qualified leads, booked 3,900+ sales meetings, and supported more than $2M in client revenue through multi-channel marketing strategies. My experience includes email marketing, LinkedIn outreach, Meta campaigns, Instagram growth, content strategy, lead generation, and conversion-focused copywriting.

Alongside marketing management, I have 6 years of professional copywriting experience and 5 years of lead generation experience, allowing me to build marketing systems that don't just increase visibility but also drive action and business growth.

My approach is simple: understand the business first, create a clear strategy, lead the team with purpose, measure every campaign, improve what isn't working, and focus on results that help the business grow. I believe good marketing is not about posting more content—it's about creating the right strategy, attracting the right customers, and turning opportunities into long-term growth.

Marketing Manager (2021-08 – Present)

Marketing Manager with nearly 6 years of experience helping businesses turn marketing into measurable growth. I've worked with agencies and real estate businesses, leading marketing teams, building growth strategies, and working directly with CEOs, founders, and clients across multiple industries.

My approach is simple: understand the business first, create a clear plan, lead the right execution, and measure every result. With a strong background in copywriting and lead generation, I focus on bringing more qualified leads, stronger customer relationships, and marketing that supports real business goals rather than just creating content.

Direct response copywriter at Celestic (2023-03 – 2024-02)

As a seasoned copywriter, I've had the privilege of collaborating with prominent agencies, including a fulfilling contract role with Celestic. During my tenure, I seamlessly integrated my creative expertise with Celestic's vision, contributing to impactful campaigns and delivering compelling copy. This experience not only honed my skills in crafting engaging content but also enriched my understanding of diverse brand identities and communication strategies within the dynamic landscape of Celestic's projects.

Sales Lead Generator

Sales Lead Generation Specialist with nearly 5 years of experience helping businesses build a consistent pipeline of qualified prospects through multi-channel outreach. I have worked with marketing agencies and businesses across more than 30 industries, creating lead generation strategies that connect with the right decision-makers and turn conversations into sales opportunities. My experience includes email outreach, LinkedIn, Instagram, Meta campaigns, and prospect research.

Over the years, I have supported campaigns that generated 300,000+ leads, booked 3,900+ meetings, and contributed to $2M+ in client revenue by focusing on quality leads, meaningful conversations, and long-term business growth.

Remote Based Direct Response Copywriter, Marketing manager and a Professional Lead Generation Expert

I'm a Marketing Manager with nearly 6 years of experience helping businesses grow through better marketing, stronger positioning, and strategies that bring real leads and sales. During this time, I've worked with two marketing agencies and one real estate company. While working at the agencies, I partnered closely with clients and their marketing teams across different industries, helping them build marketing plans, improve content, generate qualified leads, increase conversions, and support long-term business growth.

This experience has given me a strong understanding of both B2B and B2C markets across multiple niches. Alongside marketing management, I'm a professional copywriter with nearly 6 years of experience creating sales-focused content that turns attention into action. I also have almost 5 years of experience in lead generation, building campaigns and systems that consistently bring qualified prospects and support business growth.

My role has never been limited to running marketing campaigns. I work closely with CEOs, founders, sales teams, and clients to identify opportunities, solve marketing challenges, improve customer communication, strengthen brand positioning, and make better commercial decisions. I enjoy leading teams, turning ideas into clear action plans, and building marketing strategies that create measurable business results.

I'm currently expanding my knowledge through a Marketing Management course, combining continuous learning with years of practical experience to deliver marketing that helps businesses grow.

Bachelor's in Software engineering – Happy palac