Zainab Rauf

Marketing strategist and brand voice consultant with nearly a decade of experience across digital marketing, social media, business development, customer success, and founder-led content. Skilled at translating complex products and scattered founder ideas into clear positioning, commercially relevant messaging, campaigns, and content systems. Experienced in SaaS, e-commerce, EdTech, FinTech, social impact, and professional services.

Founder & Marketing Strategist at genieouss (2025-06 – Present)

• Lead brand positioning, founder-led LinkedIn strategy, website copy, campaign development, and go-to-market messaging for startups and founder-led businesses.
• Built the studio's brand identity, service architecture, productised offers, website messaging, and interactive lead-generation concepts.
• Manage multi-brand content systems while preserving distinct voices, audiences, and commercial objectives.

Social Media Portfolio Manager at Confidential (2024-06 – 2025-05)

• Managed and optimised multiple Amazon brand portfolios across content strategy, social campaigns, and influencer collaborations.
• Served as the primary client contact, aligning expectations, translating feedback into action, and keeping campaign delivery on track.

Business Development Manager at ABSOL (Absolute Solutions) (2022-05 – 2023-04)

• Led digital outreach and developed tailored proposals to expand business opportunities.
• Built client relationships through clear, value-led communication and translated business needs into actionable strategies.

Creative Manager at Checkmate De Studio (2021-11 – 2022-12)

• Managed social media strategy and creative delivery for clients including Dawn, Vital, and Maya Pret.
• Translated client ideas into brand-aligned campaigns and managed feedback, approvals, and communication.

Digital Marketing Executive at Jfreaks (2018-03 – 2019-09)

• Led SEO, blogging, and digital campaign strategy while onboarding and managing clients including IKEA, IATA, and OnDeck.
• Made technical and digital processes accessible through clear emails, calls, reports, and proactive client communication.

Customer Success Manager at ipgeolocation.io (2016-12 – 2019-09)

• Joined at inception and worked across product onboarding, technical support, documentation, customer feedback, and inbound sales.
• Bridged developers and end users by resolving queries, explaining the product clearly, and surfacing improvement opportunities.

Bachelor's Degree in English Language & Literature – University of the Punjab