Zain Ijaz

With over a 4 years of experience in strategic planning and media relations in the technology sector, I bring a proven track record of driving brand visibility and client satisfaction. My expertise in leading diverse teams and managing key accounts, combined with my ability to secure coverage in top-tier outlets, positions me to make a significant impact. My biggest career achievement has been maintaining a client retention rate of over 90%, demonstrating my commitment to delivering exceptional results.

Performance Marketing Executive at Rex Technologies (2024-09 – Present)

Technology company focused on digital marketing solutions

• Increased CTR by 28% through A/B testing and bid optimizations on Google Ads multi-channel campaigns.
• Drove 25% improvement in conversions via segmented audience targeting and messaging.
• Set up GA4 and GTM event tracking for accurate attribution and conversion measurement.
• Built remarketing funnels for warm and cold audiences to reduce CPL and lift lead quality.
• Converted performance insights into optimization recommendations using GA4 and Excel dashboards.

Digital Marketing Associate at Hello World Technologies (2023-04 – 2024-09)

Tech Company specialized in providing mobile app and web solutions

• Increased customer acquisition by 30% by optimizing paid search and social funnels.
• Improved brand trust by 40% through cross-platform alignment and messaging consistency.
• Mentored four junior marketers on campaign setup, analytics, and paid performance frameworks.
• Reduced CPC and improved Quality Score through keyword research and landing page alignment.

Marketing Assistant at Advisor Marketing Mastery (2023-06 – 2024-04)

Managed client accounts in the technology sector, focusing on media relations and strategic planning.

• Cold outreach campaigns increased consultation bookings by 20% for real estate advisors.
• Identified and qualified 100+ leads, improving pipeline quality.
• Improved close rate by 15% by assisting in conversion-driven messaging.

Social Media Manager at SEES (2022-03 – 2024-05)

A university initiative focused on promoting students' engineering and marketing skills

• Grew social media following 65% organically in 2.5 years.
• Boosted Instagram engagement by 50% and Facebook engagement by 42%.
• Created content generating an average of 30K+ impressions per campaign.

Bachelor's Degree in Mechanical Engineering – Khawaja Fareed University of Engineering (2020-09 – 2024-05)