Arbaz Ahmad

TikTokShop and affiliate marketing specialist with 3+ years of dedicated TikTok Shop management experience and 5+ years overall in influencer and affiliate marketing. Worked with 30+ brands across fashion, wellness, and lifestyle niches, managing end-to-end seller operations, influencer partnerships, and ROI-driven promotional campaigns. Proven track record of scaling affiliate programs and improving shop advertising ROI.

TikTok Shop Manager & Influencer Marketing Manager at Upwork (2023-11 – Present)

Freelance | Remote | 30+ Brands & Clients

• Set up and managed TikTok Shop Seller Center accounts, including store integration, product listing, and catalog optimization.
• Handled TikTok Shop customer support, violation appeals, and day-to-day account health management.
• Planned and executed TikTok Shop promotional campaigns and Shop Ads, improving ROI for client brands (e.g., 4x ROI improvement for Sync Botanical Co.).
• Identified and joined new brand partnerships, opening and negotiating collaboration opportunities through the TikTok Shop affiliate program.
• Sourced and onboarded 1000+ influencers and affiliates; managed sample requests, invitations, and follow-ups for UGC content.
• Tracked influencer performance stats, content deliverables, and competitor activity to inform campaign strategy.
• Built and maintained influencer/affiliate contact lists across YouTube, Instagram, and TikTok; managed outreach via business email.
• Oversaw UGC content pipelines end-to-end, ensuring timely execution and calculating campaign ROI.
• Managed TikTok Shop and influencer marketing operations for 30+ brands and clients across multiple niches.
• Improved TopFoxx's TikTok Shop advertising ROI by 5x through targeted affiliate collaborations and optimized promotional campaigns.
• Sourced, onboarded, and managed 1000+ influencers and affiliates for TopFoxx, tracking outreach and performance via organized Google Sheets systems.
• Built and scaled affiliate/influencer contact databases across YouTube, Instagram, and TikTok to support consistent brand collaboration pipelines.