Creative Head | Turning Brand Confusion Into Clarity - Design · Strategy · Leadership | 11 Years
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Creative Head and Marketing Leader with 11+ years of experience building brand identities, leading creative teams, and delivering high-impact campaigns across real estate, hospitality, F&B, healthcare, and fashion industries. Managed 17+ simultaneous client accounts at agency level while maintaining distinct brand identities for each. Promoted to leadership roles twice based on performance — from Senior Designer to Head of Marketing at Zayup Communications, and from Lead Designer to Creative Head at Diginammo.
Proven ability to translate business objectives into creative direction that drives measurable results across digital and traditional platforms.
Creative Head at Diginammo (2026-04 – Present)
Promoted to Creative Head at Diginammo following consistent high performance as Lead Designer across 17 active client accounts. Now leading the full creative function of the agency — overseeing creative strategy, quality control, and visual direction across all projects simultaneously. Responsible for translating client briefs into clear creative direction for the team, ensuring every deliverable is distinctive, on-brand, and aligned with each client's business objectives.
Currently managing creative output across healthcare, aesthetics, fitness, hospitality, real estate, beauty, and events sectors.
Lead Graphic Designer at Diginammo (2025-10 – 2026-04)
Joined Diginammo as Lead Designer, managing creative output across 17 simultaneous active client projects spanning healthcare, aesthetics, fitness, hospitality, real estate, beauty, and events industries. Clients included Enlight Coffee Lounge, Aesthetic by Zahra, Lubz Beauty Salon, Canadian Health Care, Asia Builderz, Capital Arena Fitness Club, Revive by Capital Arena, Dr. Lubna, Glow Tech, GT Events, JTC Traders, Neuuskin, NMC Aesthetic, Royal Cure, Salvia Skin Care, Dr.
Sial, and The Aesthetic Loft. Managed the complete design cycle for each account from concept development through to final delivery, maintaining distinct brand identities for each client despite the high-volume, fast-paced agency environment.
Head of Marketing at Zayup Communications (2025-03 – 2025-09)
Promoted to Head of Marketing within 2 months of joining based on outstanding creative performance. Took full ownership of marketing strategy, creative direction, and campaign planning across Zayup Communications' multi-client portfolio. Managed a high-output creative environment simultaneously delivering campaigns for clients across real estate, corporate, and lifestyle sectors.
Led cross-functional collaboration between design, content, and client servicing teams to ensure cohesive, on-brand storytelling across all platforms.
Senior Graphic Designer & Ui/Ux Designer at Zayup Communications (2024-10 – 2025-02)
Joined Zayup Communications as Senior Graphic Designer, producing 7 to 8 social media posts per day across multiple client accounts simultaneously, maintaining a distinct visual identity for each brand. Handled the complete design cycle from brief interpretation through to final artwork delivery. Demonstrated consistent performance and creative leadership within the team, which directly led to a promotion to Head of Marketing within 2 months of joining.
Senior Graphic Designer at Silver City (2024-10 – 2025-02)
Worked as Senior Graphic Designer for Silver City, one of Islamabad's premier real estate developments, delivering a minimum of one high-quality social media post per day to support ongoing marketing and sales activity. Managed the full design cycle from concept to final artwork, maintaining consistent brand identity across all digital platforms. Also conceptualized and initiated a broadcast interview series to showcase Silver City's competitive advantages, managing the complete production process from scripting through to final video delivery.
Senior Video Editor & Videographer at Radisson BLU Hotel & Residences (2023-06 – 2024-11)
Served as in-house Senior Video Editor and Videographer for Radisson Blu Islamabad, managing the complete video production pipeline from shoot planning and on-location filming through to post-production editing and final delivery. Consistently produced approximately 12 videos per month covering promotional content, property showcases, events, and hospitality features.
Radisson's international brand standards throughout all visual content, ensuring every deliverable met the quality expectations of a globally recognized hospitality brand.
Instructor Graphics & Motion Graphics at CENIT Rawalpindi (2023-09 – 2024-04)
Taught graphic design and motion graphics to professional students at CENIT Rawalpindi, delivering hands-on, project-based instruction covering industry-standard tools, core design principles, and real-world application. Developed lesson plans tailored to both beginner and intermediate learners. Mentored students through live design briefs, providing feedback that mirrored professional agency standards — an experience that directly reinforced the ability to develop creative talent systematically.
Freelance Creative Consultant at Self-Employed (2016-01 – 2024-04)
Delivered end-to-end creative services to 50+ clients across multiple industries on a freelance and project basis, covering brand identity, graphic design, video editing, UI/UX design, photography, and marketing collateral. Consistently delivered high-quality creative output under tight deadlines across all client categories, maintaining brand consistency and adapting visual communication style to suit diverse industries and target audiences.
Master in Computer Science – Quaid-e-Azam University (2015 – 2017)
Bachelor in Computer Science – Prince Salman College (2012 – 2014)
FA in Faculty Of Arts – Islamabad College For Boys F-7/3 (2010 – 2012)
Matric in Computer Science – F.G Boys School Jhang Syedan Islamabad (2008 – 2010)
