Joanna Nagiel

Marketing professional with experience in strategy, content, data analysis, and consumer research.

Background in food technology (SGGW) and dietetics, combining analytical thinking with creative problem-solving. Looking to leverage data-driven insights to support category development in the FMCG sector.

Senior Social Media Specialist at Inter Cars S.A. (2023-05 – 2024-04)

Analyzed campaign performance and optimized targeting strategies

• Analyzed campaign performance using Meta Ads and Google Analytics; optimized targeting and budget allocation
• Reduced cost per lead by 40% and increased campaign reach to 2 million across all media channels

Office Manager & Junior Accountant at Euro-Fund (2022-02 – 2023-02)

Provided operational and administrative support for accounting and EU funding advisory firm

• Provided operational and administrative support for a firm offering accounting, analytical, and EU funding advisory services
• Coordinated financial and accounting document workflow, ensuring compliance with procedures
• Participated in invoice control, expense reporting, and internal budget planning
• Assisted in preparing documentation for EU funding applications and financial analyses for clients

Head of Social Media at Runaways Social Media and More (2021-05 – 2021-09)

Led social media team in interactive agency managing multiple client portfolios

• Led a social media team in an interactive agency
• Managed a portfolio of 12 clients simultaneously with budgets ranging from 20 000 to 100 000 PLN
• Developed communication strategies and supervised campaign execution

Senior Account Executive at MM&C Consultants (2019-12 – 2020-07)

Managed digital and offline media projects for corporate clients with data-driven optimization

• Managed digital and offline media projects for corporate clients
• Optimized landing pages based on heat-maps and user behavior data - e.g. for a new product launch, page restructuring increased conversion rate
• During lock-down, developed a "safe optician salon" concept based on consumer insights from social listening drove 30% more m-o-m; increase in foot traffic to physical locations
• Identified low conversion on a new product lp; analyzed heat maps and user behavior, restructured page architecture - increased convertions by 18% m-o-m as well as reduced bounce rate from 50% to 14%

Marketing Manager at ShareSpace (2018-10 – 2019-10)

Senior Social Media Manager at Clickad Interactive (2018-07 – 2018-08)

Product Manager at Purrhub (2018-04 – 2018-06)

Social Media Manager at Edipresse Group (2017-01 – 2018-01)

Engineering Degree in Food Technology and Human Nutrition – Warsaw University of Life Sciences (SGGW) (2024)