Michalina Toczek

Performance Marketing Specialist with strong hands-on experience in Meta Ads and additional experience supporting Google Ads campaigns. Skilled in campaign optimisation, audience targeting, creative testing, budget management and performance analysis across international markets. Experienced in advising advertisers, analysing campaign performance and developing data-driven recommendations to improve results.

Meta Marketing Expert at Meta (2024-12 – Present)

• Managing multiple Meta advertising campaigns across EMEA and US markets with significant monthly ad spend, optimizing performance through audience segmentation, creative testing, and bid strategy adjustments.
• Advising advertisers on campaign strategy, budget allocation, audience targeting, and creative best practices to improve key performance metrics
• Analyzing campaign performance using Meta Ads Manager, Meta Business Suite, and performance data to identify optimization opportunities and improve ROI
• Supporting advertisers in leveraging emerging technologies, including Gen AI tools, to enhance campaign effectiveness and streamline content creation

Digital Marketing Assistant at Newington Green Alliance (2023-07 – 2024-12)

• Managed digital communications and marketing efforts significantly enhancing online presence and user engagement through strategic content creation
• Leveraged tools such as Canva and Meta Business Suite to create visually compelling content, resulting in a 25% increase in audience reach
• Utilized Google Analytics and supported Google Ads campaign management, analysing performance data to optimise targeting, improve ad efficiency, and enhance overall campaign results
• Executed community outreach initiatives and online campaigns, boosting interaction levels, and fostering growth across multiple events, both digital and in-person

Field Marketing Executive at IDP Connect, London (2023-10 – 2024-05)

• Led a high-performing marketing team, achieving a 30% increase in key performance metrics and surpassing established targets
• Built and maintained strong relationships with stakeholders, ensuring alignment with organizational goals and enhancing client retention.
• Conducted comprehensive data analysis to inform decision-making, optimizing operational processes and improving efficiency
• Developed and managed content strategies across various platforms, contributing to a 10% increase in engagement through targeted campaigns
• Collaborated cross-functionally with sales, product, and operations teams to align marketing efforts with overall business objectives, driving cohesive and integrated outcomes
• Initiated market research initiatives (customer surveys and interviews), leading to successful campaigns that expanded market reach

Team Member at Amazon (2020-10 – 2022-07)

• Managed and processed large volumes of data, ensuring accuracy and efficiency in daily operations
• Utilized Excel to track, analyse, and report on key metrics, supporting reporting and decision-making process
• Organised and maintained critical documentation and records
• Supported the planning and execution of company events and meetings, coordinating logistics and ensuring effective management of all details

Master's degree in Global Media – University of Westminster, London (2022-09 – 2023-09)

Bachelor's degree in Sociology – Jagiellonian University, Cracow (2016-09 – 2019-09)