Meta Marketing Expert at Meta (2024-12 – Present)
- Managing multiple Meta advertising campaigns across EMEA and US markets with significant monthly ad spend, optimizing performance through audience segmentation, creative testing, and bid strategy adjustments.
- Advising advertisers on campaign strategy, budget allocation, audience targeting, and creative best practices to improve key performance metrics
- Analyzing campaign performance using Meta Ads Manager, Meta Business Suite, and performance data to identify optimization opportunities and improve ROI
- Supporting advertisers in leveraging emerging technologies, including Gen AI tools, to enhance campaign effectiveness and streamline content creation
Digital Marketing Assistant at Newington Green Alliance (2023-07 – 2024-12)
- Managed digital communications and marketing efforts significantly enhancing online presence and user engagement through strategic content creation
- Leveraged tools such as Canva and Meta Business Suite to create visually compelling content, resulting in a 25% increase in audience reach
- Utilized Google Analytics and supported Google Ads campaign management, analysing performance data to optimise targeting, improve ad efficiency, and enhance overall campaign results
- Executed community outreach initiatives and online campaigns, boosting interaction levels, and fostering growth across multiple events, both digital and in-person
Field Marketing Executive at IDP Connect, London (2023-10 – 2024-05)
- Led a high-performing marketing team, achieving a 30% increase in key performance metrics and surpassing established targets
- Built and maintained strong relationships with stakeholders, ensuring alignment with organizational goals and enhancing client retention.
- Conducted comprehensive data analysis to inform decision-making, optimizing operational processes and improving efficiency
- Developed and managed content strategies across various platforms, contributing to a 10% increase in engagement through targeted campaigns
- Collaborated cross-functionally with sales, product, and operations teams to align marketing efforts with overall business objectives, driving cohesive and integrated outcomes
- Initiated market research initiatives (customer surveys and interviews), leading to successful campaigns that expanded market reach
Team Member at Amazon (2020-10 – 2022-07)
- Managed and processed large volumes of data, ensuring accuracy and efficiency in daily operations
- Utilized Excel to track, analyse, and report on key metrics, supporting reporting and decision-making process
- Organised and maintained critical documentation and records
- Supported the planning and execution of company events and meetings, coordinating logistics and ensuring effective management of all details
