Sveta Bul

Strategic UI/UX designer with over 15 years of experience in digital design (6+ years in product UX).

Proven leadership experience in complex projects: from conducting discovery workshops with PM and Engineering to mentoring and product lifecycle management. Expert in building scalable design systems and transforming business metrics into high-performance solutions. Increased conversion by 35% and user satisfaction by 25% through data-centric approach and testing. Certified AI in UX specialist, ensuring the implementation of innovations in cross-platform products.

Senior UI/UX Designer at QPharma, Inc. (2023-01 – Present)

Super App for Pharmacists & Doctors — 6 Modules | Web & Mobile

• Fragmented multi-role healthcare workflows → Led end-to-end cross-platform UX strategy → Streamlined experiences and improved efficiency → –40% task time
• Inconsistent UI and scaling challenges → Owned and operationalized the design system, driving handoff and UX QA → Elevated product quality and scalability → Measured by improved release quality and faster engineering cycles
• Data-driven prioritization → Led research and A/B testing to shape roadmap decisions → Increased satisfaction and revenue performance → +25% NPS, +15% checkout conversions, +35% faster cycle time

Senior UI/UX Designer at Groupado (2022-02 – 2022-12)

E-learning & Collaboration Platform (Web + Mobile)

• Fragmented core UX across teams → Led end-to-end UX in cross-functional squad (PM, 4 Eng, Data, Research) → Unified product experiences across key journeys → Measured by delivery ownership across all core flows
• High drop-offs in onboarding and enrollment funnel → Redesigned course discovery → enrollment → collaboration journey → Reduced friction and optimized conversion paths → −25% drop-offs | +35% enrollment conversion
• Inconsistent UI and slow design execution → Built scalable design system, defined personas, reframed problem statements → Increased efficiency and ensured cross-platform consistency → +85% design efficiency | System adopted across product
• Limited user insight and slow iteration cycles → Implemented continuous feedback loops with Engineering & Data → Improved usability and accelerated releases → +43% usability | +20% CSAT | 95% faster release cycles (releases/week)

UI/UX Designer at Cerera Technologies (2021-02 – 2021-12)

Business Automation Solutions

• Complexity → Clarity: Simplified data-heavy systems into intuitive, WCAG-compliant interfaces → Reduced task time 30%
• Low Engagement → Measured Optimization: Led rapid UX research & A/B testing (2 weeks) → Increased engagement 25%
• Workflow Friction → Operational Efficiency: Restructured enterprise workflows via workshops & discovery → Improved team efficiency 20%
• Inconsistency → Scalable Systems: Built cross-platform design systems (IA, dashboards, roles/permissions) → Accelerated delivery & ensured product consistency at scale

Bachelor's degree in Sociology – National University Lviv Politechnic (2001-09 – 2005-07)