SALES DIRECTOR at OVIVO Bikes (2023-12 – Present)
- Crafted and executed regional B2B strategies to grow sales in key EU markets.
- Established a network of dealers, distributors, and retailers with strategic onboarding and training.
- Managed key accounts, negotiated contracts, and maintained strong partner relations.
- Launched flagship models such as Hyper V2Pro and Hyper V6, including partner events in Italy and Poland.
- Created sales enablement tools: demo pricing models, onboarding kits, partner briefs.
- Represented OVIVO at EU trade shows and launch events to increase brand awareness.
EUROPEAN KEY ACCOUNT MANAGER at EBFEC Group Sp. Z O.o. (2021-12 – 2024-10)
- Project Leadership: Led the exciting 2022 Bolt urban electric bicycle project, making sure over 100,000 bikes hit the streets smoothly across major European cities like Frankfurt, Paris, Barcelona, and Prague.
- Building Partnerships: Worked closely with the Romanian Post government to deliver 400 e-bikes to Romania in 2022. Joined forces with the Swiss company Ego Movement, landing a big order worth 1 million euros. I acted as the go-between for our client and our R&D team in China, making sure everyone worked well together for a successful launch.
- Client Management: Managed projects for top European clients like Sportech, Ego Movement, and Prophete, building strong relationships that helped us grow and bring in more business.
BUSINESS DEVELOPMENT MANAGER at Asianera Limited (2018-05 – 2022-01)
- Building Relationships and Boosting Sales: Developed new partnerships with 5-star hotels and Michelin restaurants across Asia, the Middle East, and Europe, focusing on tableware products. Secured a significant revenue increase of US$230,000 by bringing on board a new client, OKA, and overseeing product development and launch. Managed a US$1 million order for the Raffles Hotel Singapore reopening. Organized international exhibitions to enhance brand presence globally.
- Customer Engagement and Problem-Solving: Maintained regular communication with clients to understand and meet their needs, building strong, lasting relationships. Provided customized solutions tailored to clients' specific challenges, driving repeat business.
- Business Growth and Strategy: Led marketing efforts and strategic planning to attract new business opportunities and expand our market reach. Fostered relationships with customers and communities for long-term growth. Consistently met sales and service targets by acquiring new customers proactively.
Marketing Manager at Stellar Works (2017-11 – 2018-05)
- Orchestrated new product photoshoot campaigns and global brand image launches.
- Managed major international exhibitions and design fairs, achieving growth and enhanced market effectiveness.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
GLOBAL SALES & MARKETING DIRECTOR at INFINI Co., Limited (2014-06 – 2017-11)
- Sales Leadership and Growth: Led the Chinese sales team, achieving a remarkable 160% sales growth from 2014 to 2016 through strategic planning, team motivation, and market penetration strategies.
- Global Marketing Strategy: Directed the development and execution of a cohesive global marketing strategy and planning across the Taiwan Headquarters and China Branch offices, ensuring alignment with corporate objectives and regional market dynamics.
- Market Expansion and Relationship Building: Successfully introduced company products into the Chinese retail channel, resulting in a significant boost in sales revenue. Cultivated strong relationships with industry professionals and influencers to enhance brand visibility and market presence.
- Strategic Marketing Planning: Developed comprehensive marketing plans tailored to the unique needs of the Chinese market, aligning with overall business goals and objectives to drive sustainable growth and market expansion.
