Lakshmi Menon

A Marketing & Branding Professional with 9 years of experience in Product Marketing, Product Release planning, Sales and Partner Enablement, Product positioning and messaging, Competitive Analysis, Lead Generation, Marketing Strategy, Marketing Mix & Segmentation, Digital Marketing, Brand Communication, Channel Marketing, Partner Engagement, Campaign Management, Events, Market Intelligence, and Vendor Management.

Cyware as Product Marketing Manager

Domain : Cyber Security

April’22 – Present 

• Evangelize and execute innovative marketing strategies to launch product releases and communication
• Product Messaging and positioning 
• Market research, User Research & Competitive landscape analysis
• Sales, product and partner enablement - Videos, Collaterals, Decks, whitepapers, Blogs, Press Briefs/Releases, Newsletters, Emailers
• Contributing to Product Management, Product pipeline & Product roadmap
• Working with multiple cross-functional teams ( Sales, Sales Engineering, Business Dev, Product, Support etc.) in driving the Marketing objectives and achieve results
• Plan and execute Product/feature launches and associated marketing activities 

Domain : AI/ML based Video Surveillance Analytics Products & Solutions 

July’20 – April’22

• Creation of Marketing & GTM Strategies, Product Marketing ideas, Contributing to Business Planning and executing the strategies.
• Management of Marketing spend, ROI and achieving target results, Creation of marketing mix to target segments and penetrate into markets.
• Market research, User Research & Competitive landscape analysis
• Lead Generation and management of Lead pipeline
• Partner Engagement – Technology Partners & Channel Partners 
• Campaign Management – Email, Social Media , Brand Management – Website, Brand Communication (Message House)
• Contributing to Product Management, Product pipeline & Product roadmap
• Content Creation & Management – Microsites, Collaterals, Blogs, Press Briefs/Releases, Newsletters, Emailers, Sales Enablement, Channel Partner Enablement, Technology Partner Enablement
• Working with multiple cross-functional teams ( Sales, Sales Engineering, Business Dev, Product, Support etc.) in driving the Marketing objectives and achieve results
• Handling Awards & Events (End to End), Conferences, Trade shows etc
• Plan and execute Product launches and associated marketing activities 

Domain : Fintech, IT/Software, SaaS based Products

August ’18 – July’20

• Contribution to Marketing Strategies & ideas, Contributing to Business Planning and executing strategies.
• Management of Marketing spend, ROI and achieving target results
• Market research, User Research & Competitive landscape analysis
• Campaign Management – Email, SMS & Social Media , Brand Management – Website, Brand Communication (Message House)
• Content Management – Microsites, Collaterals, Blogs, Press Briefs/Releases, Newsletters, Emailers
• Working with multiple cross-functional teams( Sales, Client teams, Product teams, Proposal teams etc) in driving the Marketing objectives and achieve results
• Handling Awards & Events (End to End), Conferences, Trade shows etc

Domain : Home Interiors & Decor 

March’18 – August’18

• Creation of B2C Marketing Strategies, Marketing ideas, Contributing to Business Planning and executing the strategies.
• Management of Marketing spend, ROI and achieving target results, Creation of marketing mix, target segments and penetrating markets.
• Planning & Managing marketing campaigns 
• Market research, User Research & Competitive landscape analysis
• Lead Generation and management of Lead pipeline
• Manage Branding & Marketing communication
• Website Management

Domain : Outdoor Media, Media Aggregators, Advertising

August’16 – February’18, Delhi

• Contribute to Marketing Strategy - Ideation, Creation & Execution
• Communication 
• Market Intelligence & Lead Generation/Tracking
• Handling Social Media 
• Content Management – Website/Proposals/Collaterals 
• Vendor Management

Domain: Distribution, Office Automation

September’14 – August’16, Delhi

• Channel Marketing 
• Campaign Ideation & Execution
• Contribute to Business & Marketing Plan
• Client point of Contact and Vendor Management.

Educational Qualification

• MBA – Marketing from Amity University, Delhi-NCR (2012-2014)
• B.Tech - Electronics & Communication from University of Calicut, Kerala (2007-2011)
• Class XII from Ryan International School, Delhi
• Class X from Ryan International School, Delhi