Marie Toulin

Brand marketing and communications professional with 10+ years of experience across beauty, fashion, luxury and hospitality. Expertise in influencer marketing, PR, events and creative production, combining international brand and creator relationships with client management and studio operations.

Brand Marketing and Communications Consultant at Freelance (2021 – Present)

Marketing, PR, influencer partnerships, events and creative production for beauty, fashion, hospitality and lifestyle brands.

Brand and Communications Consultant at Domaine du Bandiat (2026 – Present)

• Developing brand positioning and communications for a hospitality property in the Dordogne.
• Coordinating content production, social media planning and influencer outreach.

Influencer Marketing and Launch Consultant at Sujet Parfums (2025 – 2026)

• Coordinated influencer seeding for the launch of Le Foin in France and other European markets.
• Managed creator and talent agency outreach, product gifting, shipment tracking and press communications.

Studio Director at Saint Louvent Création (2025-03 – 2025-11)

Clients included Prada, BOSS, Lacoste, Rosewood, Mytheresa and Autry.

• Managed AI-driven photo and video campaigns from brief to delivery; served as the sole client contact.
• Coordinated creative teams and external photographers, videographers, retouchers and studios; managed client feedback and approvals.
• Oversaw production schedules, resourcing, client and freelance contracts, invoicing and daily studio operations.

Global Influencer Marketing Manager at Typology (2018 – 2021)

2021 results: 2,400+ influencers · 108M reach · €4.9M EMV

• Led influencer marketing across France, the UK, the US and other European markets, contributing to 500% social media growth.
• Managed partnerships generating 11.3K pieces of content in 2021, alongside campaign budgets, creator databases and performance reporting.
• Led five large-scale influencer trips and events, and managed a team of three.

Business Developer at Imparfaite (2018 – 2018)

• Developed influencer and celebrity partnerships, contributing to Instagram growth from 3K to 90K followers in six months.
• Managed gifting, private events, shoots and press relations, securing coverage in Vogue and Glamour.

Digital Marketing Executive at JLL France (2015 – 2016)

• Managed social media, digital content and email campaigns, including brand monitoring and performance analysis.
• Led a website launch and ongoing optimisation; used web analytics to inform marketing activity.

Communications and PR Assistant at Wasted Paris (2014 – 2014)

• Supported press relations, editorial partnerships, events and social media.

Communications and PR Assistant at Airbnb (2013 – 2013)

• Supported PR and social campaigns, influencer partnerships and editorial relationships.
• Coordinated events, sponsorship outreach and targeted email communications.

Bachelor in E-commerce and E-marketing – SUPDEWEB (2012 – 2015)

First year of law studies – Paris Nanterre University (2011 – 2012)