Redish Fernandes

Performance-oriented Media Specialist offering 25 years of extensive experience across planning, operations, and commercial functions within the dynamic advertising ecosystem. Progressive career graph at GroupM Media India Private Ltd showcases consistent performance, extensibility, and leadership excellence. Commenced career as a Commercial Executive, building a strong foundation in financial coordination, contract management, and revenue processes.

Transitioned to Media Operation Manager, supervising multi-channel execution across television, print, radio, and outdoor platforms with perfection and competency. Promoted to Operation Cum Billing Coordination Manager, navigating simplified billing frameworks and reinforcing administrative standards over a decade-long tenure. Currently stationed as a Non-Biddable Media Planning Manager, delivering data-centric strategies and optimizing media allocations to amplify campaign productivity.

Reputation established for strategic acumen, multidisciplinary collaboration, and delivering quantifiable results in fast-paced, competitive environments.

Non-Biddable Media Planning Manager - WPP Media (Formerly known as GroupM Media India Pvt. Ltd.) - Mumbai, India

(2022-11)

• Implementing channel share analysis by applying third-party tools to assist in precise media planning.
• Evolving strategic media plans based on channel share insights and buying team rate inputs.
• Performing pre-evaluations, including market-wise GRPs, channel performance, and incremental reach analysis.
• Obtained client approvals by submitting well-structured plans supported with elaborate assessment data.
• Outlining and sharing campaign schedules with clients, confirming clarity and alignment before enforcement.
• Interacting with operations teams to initiate estimates following plan approval.
• Foresightedly pursuing to secure client-approved estimates and purchase orders (POs).
• Enabling flawless enactment by associating with operations teams for release orders and regulating innovative updates.
• Monitoring campaign performance by verifying live status across all channels and ensuring on-time execution.
• Presenting insightful reports, including daily third-party monitoring updates and detailed post-campaign evaluations.

Operation Cum Billing Coordination Manager - WPP Media (Formerly known as GroupM Media India Pvt. Ltd.) - Mumbai, India

(2012-05 - 2022-10)

• Prepared accurate estimates and secured timely client approvals.
• Issued release orders to vendors and ensured campaigns launched as per schedule.
• Coordinated closely with vendors to accomplish smooth and beneficial implementation.
• Developed project-wise P&L statements and shared with the billing team for invoicing.
• Maintained elaborate MIS for estimates, release orders, and billing data.
• Checked and verified that all invoices were submitted with complete and proper documentation.
• Cooperated with the collections team to address payment delays and related concerns.
• Followed up with vendors for pending invoices and joined hands with the billing team for closure.
• Directed advance billing by requesting proforma invoices and ensuring payment before commencement of campaign.
• Examined billing status, sorted out discrepancies, and supported teams on outstanding or short-paid invoices.

Media Operation Manager (TV, Press, Radio, Outdoor) - WPP Media (Formerly known as GroupM Media India Pvt. Ltd.) - Mumbai, India

(2006-01 - 2012-04)

• Generated monthly MIS reports covering sales channels, revenue, and media spend for business review.
• Tracked daily inventory across channels and theatres to ensure optimal utilization.
• Extracted client estimates and issued release orders after approval to start campaigns.
• Coordinated with vendors to develop materials as per theatre specifications.
• Delivered creatives to channels and theatres while maintaining proper acknowledgements.
• Communicated with partners to ensure ads were presented and logged as per release orders.
• Ensured complete and error-free data entry in systems for smooth billing processes.
• Validated campaign delivery through monitoring reports and telecast certificates; arranged make-goods for missed spots.
• Sorted out irregularities with channels and settled commercial billing disputes constructively.
• Analyzed channel performance across prime and non-prime slots and shared insights with stakeholders.
• Pulled out monthly outstanding reports and circulated them to agencies.
• Interacted frequently with agency payment teams to speed up collections.
• Handled cheque deposits and shared transaction details with head office for accounting.
• Updated outstanding records upon receipt of payments and rectified long-pending or disputed invoices.

Commercial Executive - WPP Media (Formerly known as GroupM Media India Pvt. Ltd.) - Mumbai, India

(2002-04 - 2006-01)

• Superintended end-to-end billing operations across TV, Press, Radio, Outdoor, and Cinema with perfection and timeliness.
• Presided over daily billing activities, including invoice generation, authentication, and systematic issuance.
• Addressed client queries and carried out account reconciliation in coordination with business teams.
• Compiled monthly MIS reports covering billed, unbilled, and spend analysis for clients and the head office.
• Monitored and pursued with client payments to ensure on-time collections.
• Coordinated supplier payments and ensured disbursements were effected within due dates.
• Drafted analytical reports on revenue, service tax, billing efficiency, and payable space for performance tracking.
• Shared outstanding statements with clients, managed billing disputes, and supported cheque collection processes.
• Maintained accounting updates in the system and submitted monthly financial flash reports to the head office.

Administrative cum Account Assistant - Niket Metal Corporation - Mumbai, India

(1999-11 - 2002-03)

Bachelor of Commerce - B.Com. - Arts & Commerce College of Ambarnath (1998)