Ana Robinson

Strategic HR leader partnering with executives across Romania, Moldova and CEE. Drives organisational effectiveness, talent development, culture transformation and HR digitalisation, using people data and deep employment-law expertise to deliver business-focused outcomes.

HR DIRECTOR COMMERCIAL & HR COUNTRY LEAD Romania & Rep. Of Moldova - BERGENBIER (A MOLSON COORS COMPANY/Beverage Industry) - Romania & Moldova

(2022-10)

• Led multi-year culture and engagement strategy, increasing engagement and NPS year on year above industry benchmarks
• Digitalised payroll, recruitment and HR analytics to improve efficiency, data accuracy, security and employee experience
• Partnered with leaders across Romania and Moldova on workforce planning, organisational design, talent, succession and change

HR MANAGER - DANONE ROMANIA - Romania; Adriatics

(2019-10 - 2022-10)

HR Manager for Medical Division & Top Line Functions RO (Sales, Commercial, Marketing) & Adriatics

• Raised engagement and retention by 25% through transparent development plans and targeted talent initiatives
• Advised the Country Manager and stream leaders on organisational design, performance, leadership and succession
• Led a team of 6, including 4 direct reports, and harmonised compensation and benefits policies

Manager - AA 43 Management

(2008-01 - 2019-09)

• Reduced recruitment-related costs by 35% while meeting project deadlines
• Streamlined in-house recruitment using KPIs, improving performance tracking, staff satisfaction and motivation
• Led recruitment strategy, workforce advice, job classification and performance management

Human Resource Executive Assistant - Neochimiki Romania SA - Bucharest

(2004-10 - 2007-12)

3 years and 3 months | Human resources | Chemistry

• Implemented attendance policy, reducing organisational absenteeism by 15%

Human Resource Assistant - SC KD YANG SRL - Bucharest

(2002-08 - 2004-10)

2 years and 3 months | Human resources | Commerce / Retail

• Coordinated recruitment, candidate screening, interviews, onboarding and HR administration

Executive MBA - University of York (2023 - 2025)

Master's degree - Human Resource Management - University of Spiru Haret (2006 - 2008)

Bachelor's degree - Sociology and Psychology - University of Spiru Haret (1999 - 2004)