Cristian Avram

A senior sales and trade marketing manager with a wide range of experience in the FMCG industry. Able to work on own initiative and as part of a team. Proven leadership skills involving managing, developing and motivating teams to achieve their objectives. Strong leadership, collaboration, problem-solving skills.

Experienced Customer Business Development

Manager with extensive training and expertise in field and customer team management in Romania. Dedicated interviewer directly involved in P&G and Star Foods selecting and interviewing process and campus ambassador for P&G in Bucharest with several presentations to students.

Sales

Seminar owner for Balkans Case Study Project with high scores during feedback sessions and all CBD job-offers accepted for the selected participants.

Business Development Manager – Middle East, Africa and Asia at FORDAQ SA (2009-05 – Present)

• Establish the marketing and commercial strategy for enlarging the number of paying members together with content and accuracy of data for
• Develop online marketing plans for the actual members and other prospects form around the world
• Control and follow up the marketing budget
• Manage the pre-sales team of Fordaq toward achievement of annual target accompanied by a stronger presence in online searches and online environment
• Grow the website awareness through focus on SEO techniques, website improved quality indicators, bringing in new customers from the wood related industries
• Create and budget commercial/promotional activities and conference attendance for different regions of the world
• Ensure a proper customer service management for all the members with the after-sales team

Business Development Manager at L'Oreal Luxury Products Division (2007-12 – 2009-04)

• Define the commercial strategy for developing the luxury products market
• Develop trade marketing plans for the top selective customers according to the marketing activities
• Control and follow up the trade marketing budget
• Lead the sales team of L'Oreal and Everet (Romanian Distributor) toward achievement of annual target accompanied by a luxurious presence in the stores
• Grow the company through focus on brand awareness, bringing in new selective customers
• Create and budget commercial/promotional activities for Romania in coherence with the global marketing plan
• Ensure a proper customer service through Everet logistics services

Trade Marketing Manager at PepsiCo – Star Food (2006-10 – 2007-12)

• Contribute to the development and implementation of the overall commercial strategy of the Company in order to meet its objectives
• Responsible and accountable for the development and implementation of the Trade Marketing strategy and "way(go) to markets" programs (for all channels), according to the brand strategy and with permanent control of execution level in the market
• Monitor, analyze market trends, find opportunities and propose action plans for all channels
• Develop merchandising standards according to the channel strategy, based on brand portfolio and strategy for traditional customers and run Category Management processes for organized trade
• Ensure and control the implementation of the Key Performance Indicators
• Control and follow up the trade marketing budget
• Permanent control of the execution level in the market
• Assess the performance and potential of 5 direct reports, identify training needs, ensure running of induction program, develop and maintain internal communication, etc.

National Account Manager for some International Key Accounts at Procter & Gamble Romania (2005-04 – 2006-09)

• Work with International Customers: Delhaize Group, Interex, Cora, Auchan delivering above the assigned objectives due also to successful openings for new outlets of the chains
• Give input and after implement all initiatives deployed by the company
• Give input and implemented customized promotions during new launches
• Create specific promotions per customer using the specific existing budgets
• Implement Category Management processes with Cora, Delhaize Group and Interex

Unit Manager Grocery Division half Romania (east part) including Bucharest at Procter & Gamble Romania (2005-02 – 2006-09)

• Manage a team of four Key Account Managers, assigning them tasks and motivating them to meet the objectives
• Establish the distribution and volume objectives for the team
• Deploy the initiatives to the team and to distributor sales force
• Create optimal coverage plans for KAMs
• Establish development plans for each member of the team thru P&G work & development process
• Enable, energize, engage and envision the team in order to achieve the objectives
• Continuously coach the Key Account Manager direct reports
• Train on the job for Distributor sales force in the area (20 indirect reports)

Key Account Manager at Procter & Gamble Romania (2001-11 – 2005-01)

• Worked with traditional customers (retailers and wholesalers) and top customers (3 out of the most big in volume 10 customers for the Romanian distributor) and also store handler for International Customers (Metro, Selgros, Artima, Billa)
• Trained the local distributor representatives, merchandisers and promoters and coached them dayly on the job
• Deploy the initiatives to distributor sales force, merchandisers and promoters
• Implemented all initiatives deployed by the company
• Implemented the customized promotions during new launches
• Create specific promotions per customer using the specific existing budgets

Bachelor in Economics – Babes-Bolyai University (2000-07)

Bachelor in Civil Engineering – Technical University (2003-07)