Helena Negru

SEO Copywriter and Content Strategist with 10+ years of experience creating conversion-focused content, developing SEO strategies, and leading editorial operations for international brands, agencies, startups, and digital publishers. Expert in long-form content, landing pages, website copy, email marketing, content strategy, keyword research, and editorial management. Proven success increasing organic traffic, growing audience engagement, and producing high-performing content across B2B, SaaS, lifestyle, travel, productivity, wellness, and marketing industries.

Published in Bored Panda, Lifehack, Elite Daily, Huffington Post, and BuzzFeed.

SEO Copywriter & Content Strategist at Freelance (2016-01 – Present)

Create conversion-focused copy and SEO-driven content for international brands, agencies, SaaS companies, and digital publishers.

• Wrote website copy, landing pages, blog content, newsletters, email campaigns, product descriptions, and marketing assets
• Developed SEO content strategies that improved organic visibility and audience engagement
• Conducted keyword research, competitor analysis, and content planning
• Adapted messaging and tone of voice for diverse industries and target audiences
• Leveraged AI-assisted workflows to streamline content production and optimization
• Managed multiple concurrent client projects while maintaining editorial quality

Head of Content at Remote Tips (2016-01 – 2019-12)

Led content strategy and editorial operations for a remote work platform while continuing hands-on content creation and copywriting.

• Increased website traffic by 40%
• Increased social engagement by 25%
• Managed remote writers and editorial workflows
• Created SEO-driven content plans and editorial calendars
• Produced and edited high-performing articles, newsletters, and website content
• Built partnerships and influencer collaborations to expand brand reach

Head of Content at TravelerPlus (2017-09 – 2019-06)

• Developed SEO-driven content strategy for travel audiences
• Increased website traffic by 35%
• Managed editorial planning and contributor workflows
• Monitored content performance and audience engagement
• Maintained publishing quality and brand consistency

Web Content Specialist at dexiMEDIA LLC (2017-01 – 2018-08)

Produced and optimized SEO-focused website content

• Managed content publishing and CMS updates
• Maintained editorial standards and brand consistency
• Used analytics insights to improve content effectiveness and engagement

Editor in Chief at Viiva.com (2014-09 – 2015-11)

Led editorial strategy and content planning

• Managed writers, editors, and publishing workflows
• Increased website traffic by 30% through SEO and content optimization
• Coordinated content calendars based on audience trends and search demand
• Analyzed content performance to maximize engagement

Copywriter & Marketing Manager at Viiva.com (2014-02 – 2014-09)

Developed SEO-focused content strategies and campaigns

• Wrote and optimized articles, marketing copy, and social media content
• Managed audience engagement initiatives
• Conducted keyword research and content optimization

Content Writer | Content Manager | Social Media Specialist at Multiple Digital Publications & Agencies (2009-01 – 2014-12)

• Created SEO-focused articles, editorial content, and marketing copy across lifestyle, health, entertainment, weddings, and culture niches
• Managed website content, publishing workflows, and CMS platforms while ensuring content quality and editorial consistency
• Developed and executed social media strategies, growing audience engagement and managing online communities across multiple brands and Facebook pages
• Conducted keyword research, content optimization, and performance analysis to improve organic visibility and user engagement
• Coordinated with clients, designers, developers, and editorial teams to deliver digital content and marketing projects
• Translated and localized content from English and Spanish into Romanian while maintaining brand voice and audience relevance
• Supported client communication, account management, and partnership development in agency and publishing environments
• Gained early leadership experience through content planning, site management, and editorial coordination

Bachelor's Degree in Information Technology – Universitatea Româno-Americană (2008-01 – 2012-12)