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Patricia Biea

Patricia Biea

Brand Content & Creative Strategist , Communications Lead

Bucharest100 RON/orăMembru din 5 august 2026
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Angajează serviciile lor

Solicită o ofertă fără obligații

Despre

Award-winning Brand & Creative Strategist with 10+ years of experience developing integrated campaigns, brand narratives, and communication strategies for international brands across FMCG, automotive, retail, healthcare, telecommunications, and consumer technology.

Experienced leading projects from creative brief to execution across TV, digital, social media, PR, experiential, and content marketing. Skilled at translating business objectives into compelling brand stories that connect with audiences and deliver measurable impact.

Recognized with multiple SABRE Awards for innovative communications and creative excellence. Passionate about culture, music, consumer behavior, and building brands through authentic storytelling.

Experiență

Senior Copywriter - Ogilvy Romania 2019 – 2024

Developed integrated creative campaigns for international and national brands across television, print, outdoor, radio, digital, and social media.

Key Responsibilities

  • Developed campaign concepts from creative brief through execution

  • Created integrated messaging across multiple communication channels

  • Collaborated with strategists, art directors, account teams, and production partners

  • Helped define brand voice and campaign narratives for major international clients

  • Presented creative concepts to clients and internal stakeholders

Selected Clients

IQOS, Toyota, Lexus, Dr. Max,Globalworth

Content Creator - Kubis Interactive 2017 – 2019

Led content development and digital storytelling for Grolsch, creating culturally relevant campaigns connected to music, arts, and independent creative communities.

  • Developed digital-first campaign concepts

  • Produced branded content for online platforms

  • Covered live events and cultural activations

  • Strengthened brand engagement through authentic storytelling

Copywriter - FCB Bucharest 2014 – 2017

Built integrated campaigns for leading consumer brands while developing expertise across traditional and digital advertising.

Selected Clients

NIVEA, Vodafone, BRD, JTI - Sobranie

AWARDS

EMEA SABRE Award – PR & Innovation (2023)

IN2 SABRE Award (2023)

Romanian PR Award (2022)

EMEA SABRE Award – Best Audio & Podcast (2021)

Internetics Award – Online PR Special Projects (2015)

Educație

Master's Degree

Advertising & Public Relations Campaigns

University of Bucharest

2014–2016

Bachelor's Degree

Public Relations, Advertising & Applied Communication

University of Bucharest

2011–2014

Recenzii