
Patricia Biea
Brand Content & Creative Strategist , Communications Lead
Angajează serviciile lor
Solicită o ofertă fără obligații
Despre
Award-winning Brand & Creative Strategist with 10+ years of experience developing integrated campaigns, brand narratives, and communication strategies for international brands across FMCG, automotive, retail, healthcare, telecommunications, and consumer technology.
Experienced leading projects from creative brief to execution across TV, digital, social media, PR, experiential, and content marketing. Skilled at translating business objectives into compelling brand stories that connect with audiences and deliver measurable impact.
Recognized with multiple SABRE Awards for innovative communications and creative excellence. Passionate about culture, music, consumer behavior, and building brands through authentic storytelling.
Experiență
Senior Copywriter - Ogilvy Romania 2019 – 2024
Developed integrated creative campaigns for international and national brands across television, print, outdoor, radio, digital, and social media.
Key Responsibilities
- Developed campaign concepts from creative brief through execution
- Created integrated messaging across multiple communication channels
- Collaborated with strategists, art directors, account teams, and production partners
- Helped define brand voice and campaign narratives for major international clients
- Presented creative concepts to clients and internal stakeholders
Selected Clients
IQOS, Toyota, Lexus, Dr. Max,GlobalworthContent Creator - Kubis Interactive 2017 – 2019
Led content development and digital storytelling for Grolsch, creating culturally relevant campaigns connected to music, arts, and independent creative communities.
- Developed digital-first campaign concepts
- Produced branded content for online platforms
- Covered live events and cultural activations
- Strengthened brand engagement through authentic storytelling
Built integrated campaigns for leading consumer brands while developing expertise across traditional and digital advertising.
Selected Clients
NIVEA, Vodafone, BRD, JTI - SobranieAWARDS
EMEA SABRE Award – PR & Innovation (2023)
IN2 SABRE Award (2023)
Romanian PR Award (2022)
EMEA SABRE Award – Best Audio & Podcast (2021)
Internetics Award – Online PR Special Projects (2015)
Educație
Master's Degree
Advertising & Public Relations CampaignsUniversity of Bucharest
2014–2016
Bachelor's Degree
Public Relations, Advertising & Applied CommunicationUniversity of Bucharest
2011–2014


