Ahmed Faisal

Seasoned Business Development and Strategic Advisory professional with over 20 years of experience in market research, corporate communications, and strategic planning across multiple sectors including energy, financial services, manufacturing, real estate, and consumer goods.

Proven track record in identifying market opportunities, building strategic partnerships, and leading business growth initiatives supported by strong market insights and research-driven strategies. Adept at advising leadership teams, managing stakeholder communications, and executing strategic projects that enhance organizational competitiveness and market positioning

Professional Experience

Masar Al-Rowad Limited Co.

Business Development Manager

2020 – Present

Lead business development initiatives for a family-owned enterprise, focusing on strategic growth, partnership development, and market positioning.

 

 

Key Responsibilities & Achievements

• Oversee overall business performance, market positioning, and opportunity assessment across multiple sectors.

• Manage development and expansion in foodstuff trading and electrical power subcontracting projects supporting the Saudi Electric Company (SEC).

• Identify strategic alliances with international companies to strengthen technical capabilities and market credibility.

• Successfully finalized a joint venture agreement with a Shanghai Stock Exchange-listed company specializing in power transmission, transformation, and distribution.

• This partnership strengthens the company’s ability to qualify for major energy projects with organizations such as SEC and ACWA Power and accelerates market entry in the power infrastructure sector.

Insights Arabia

Co-Founder & Managing Director

2011 – 2018

Co-founded and led a market intelligence and strategic advisory firm providing data-driven insights for business and policy decisions.

Key Responsibilities & Achievements

• Established the company's strategic direction, corporate culture, and operational structure.

• Built and led multidisciplinary teams responsible for market research, strategic consulting, and business intelligence projects.

• Secured major clients including
  • Saudi Exports Development Authority

  • Riyad Bank

  • Al Rabie Juices

  • ABANA ATM

  • NAMARIQ (Naghi Group)

  • SAVOLA Plastics

Selected Achievement

Conducted a comprehensive market feasibility study for SAVOLA Plastics, identifying growth opportunities in the disposable plastics market.

The strategy developed from the study enabled the client to capture measurable market share growth including:

• 9% increase in HORECA sector penetration

• 6% growth among restaurant clients

• 5.5% growth in catering segment volume

Al-Khabeer Capital

Senior Manager – Corporate Advisory & Communications

CEO Office Manager

2004 – 2011

Played a key role in strategic advisory, market feasibility analysis, and corporate communications for one of Saudi Arabia’s leading investment companies.

Corporate Advisory Responsibilities

• Established and led a market feasibility and business intelligence unit.

• Conducted market research and opportunity assessments across sectors including:
  • Real Estate

  • Oil & Gas

  • Healthcare

  • Education

  • Manufacturing

• Performed market scans, due diligence, and feasibility assessments for investment projects.

• Contributed to strategic planning workshops for DARI Real Estate Mortgage Company, a SAR 1 billion capital venture.

Corporate Communications Responsibilities

• Designed and implemented the company’s corporate communications strategy.

• Managed media relations and public positioning of the organization.

• Led development of the corporate website and digital communication platforms.

• Prepared executive media briefings, corporate reports, and public communications materials.

• Coordinated major corporate events including Annual General Assembly meetings and stakeholder forums.

CEO Office Manager

• Provided high-level executive support to the CEO.

• Coordinated strategic communications and confidential stakeholder interactions.

• Managed operational coordination across departments and external partners.

 

Pan Arab Research Center (PARC) – Gallup International Affiliate

Senior Research Analyst

1996 – 2004

Specialized in market research, data analysis, and strategic insights for regional and international clients.

Key Responsibilities

• Designed research methodologies and fieldwork tools including focus group guides and questionnaires.

• Conducted qualitative and quantitative data analysis using techniques such as:
  • Brand Mapping

  • Price Sensitivity Analysis

  • Word Association Analysis

  • Analysis of Variance (ANOVA)

• Produced detailed research reports with strategic business recommendations.

• Maintained strong relationships with key stakeholders within client organizations.

Bachelor of Science – Computer Science & Statistics (Dual Major)

King Abdulaziz University – Jeddah, Saudi Arabia

Capital Market Certificate (CME-1)

Issued by the Saudi Capital Market Authority (CMA) and Institute of Banking