Haitham Gabr

Senior commercial executive with 20+ years of leadership in the Saudi FMCG sector, driving revenue acceleration, market expansion, and profitability at scale. Track record of delivering 300–400% growth, transforming go-to-market strategies, and building high-performance sales organizations across modern trade, traditional trade, and distributor networks. Proven ability to manage full P&L ownership, negotiate strategic partnerships, and unlock sustainable growth in competitive markets.

Country Sales Manager - Premium Product Company - Food and Beverage - Al Khobar

(2015-01)

Lead national commercial operations with full accountability for revenue, profitability, and market share growth across Saudi Arabia.

• Led national go-to-market transformation, driving 330% revenue growth and accelerating market expansion across KSA.
• Held full P&L ownership, improving margins through pricing strategy and cost optimization.
• Expanded product portfolio to 60+ SKUs, strengthening category leadership and distribution reach.
• Built and optimized nationwide distributor and channel network across modern and traditional trade.
• Established strategic partnerships with international FMCG suppliers across Europe and Asia (LAMAR, Siantara Top, BATSAM, Food Excellence, Solen), enabling portfolio expansion and accelerated market penetration.
• Led negotiations with major retail chains and distributors, securing high-value, long-term agreements.
• Implemented data-driven sales governance using Salesforce (forecasting, pipeline, KPI tracking).
• Recruited, coached, and led a high-performance sales team, consistently exceeding targets.
• Drove trade marketing execution, improving in-store visibility and sell-through performance.

Key Account National Sales Manager - Sara Corporation - Cosmetics - Al Khobar

(2011-01 - 2014-12)

Owned national key accounts strategy and execution across top retail chains in Saudi Arabia.

• Delivered 100%+ annual sales targets consistently across KSA.
• Maintained zero overdue payments, ensuring strong financial discipline and cash flow control.
• Strengthened relationships with top-tier retail accounts, increasing share of shelf and category growth.
• Designed and executed account-specific growth strategies and promotions.
• Collaborated cross-functionally with marketing and supply chain to align execution.

Regional sales manager - Sora Corporation - Cosmetics - Eastern Province

(2007-09 - 2010-12)

• Achieved 400% revenue growth through aggressive distribution expansion and pricing strategy.
• Delivered 100% market coverage, increasing product penetration across key channels.
• Managed high-value accounts and improved regional profitability.
• Developed team capabilities through structured coaching and training.

Area sales manager - Sara Corporation - Cosmetics - Riyadh

(2006-08 - 2007-08)

• Expanded regional customer base and strengthened retention.
• Improved operational efficiency through process optimization.
• Implemented performance tracking and team development practices.

Sales representative - Sara Corporation - Cosmetics

(2003-01 - 2006-07)

• Increased revenue by acquiring new customers and expanding existing accounts.
• Delivered high-quality customer service and managed client relationships.
• Monitored sales performance and reported insights to management.

Sales representative - United (P&G Sector) - Cosmetics - Cairo

(2001-01 - 2002-12)

• Expanded client base through targeted sales initiatives.
• Coordinated with logistics teams to ensure timely product delivery.
• Participated in trade shows to enhance brand visibility.

Bachelor of Commerce Administration - Accountant - Cairo University (1996)