M Jamil Kabir

Commercial and sales operations leader with 25+ years of experience across FMCG, food distribution, & consumer goods (including 15+ years as a hands on KSA retail and modern trade specialist). Proven record managing key accounts and distributor partnerships across Panda, Carrefour, Tamimi, Danube / BinDawood, LuLu, Aljazirah, Farms Supermarkets, Nesto, and hundreds of chain and convenience stores across Jeddah, Riyadh, Dammam, and Madinah. Skilled in joint business planning, distributor performance management, route-to-market (RTM) execution, end-to-end experience in key account opening, SKU listing, and in-store merchandising, trade terms negotiation, and category/promotional planning that consistently delivers volume, revenue, and market share growth.

Strong track record translating sales performance data, market trends, and shopper insights into commercial action including sales forecasting, budget planning, inventory optimization, and P&L ownership from cost base to topline revenue. Regularly leads business reviews and cross functional collaboration with marketing, supply chain, finance, and demand planning teams to align on volume, mix, margin, and stock-level KPIs. Travelling across the Kingdom of Saudi Arabia to identifying new market/business opportunities, to interact business partners and stakeholders, closing high-value sales deals.

Export and channel development footprint across 12+ international markets including Qatar, Kuwait, Bahrain, UAE, USA, UK, Australia, Turkey, Singapore, Indonesia, Jordan, Mauritania, and India. Represented the company at Gulfood, SIAL, Saudi Food, and ISM exhibitions to build international channel partnerships. Comfortable operating in multicultural, cross-border commercial environments spanning KSA, UAE, Kuwait, and Qatar.

Sales Operations Manager / Commercial Head at Labanh Factory Co. for Agricultural Production (Khaled Al Rajhi Holding) (2020-08 – 2026-01)

• Developed and executed annual sales strategies across 5 Sales Revenue Channels: Key Accounts/Modern Trade, Online Platforms, B2B & Horeca, Private Labelling & Export Sales. That is consistently delivering 25%+ annual growth since 2021.
• Built Labanh into a leading Farms Fresh Dates brand across KSA Key Accounts (20+ premium dates varieties of Saudi Arabia), I reversed a market-return crisis (faced by Labanh Factory in 2020 high RTV volumes) into a high velocity, weekly replenishment sell through model by adjusting pricing and promotional campaigns by season and product to minimize returns and overstocking.
• Led joint business planning and performance management with distributor and retail partners coordinating forecasting, stock levels, and sales tracking to protect service levels while optimizing inventory.
• Coached and trained sales teams on planogram execution (visual merchandising, space planning, product placement) to secure eye-level shelf placement for top-revenue SKUs; set and tracked sales targets by salesman, product, customer, and region, with monthly collection and sales reporting.
• Introduced Labanh products to online delivery platforms including HungerStation, Keeta, and Amazon, expanding distribution reach into new channels.
• Represented the company at Gulfood, SIAL, Saudi Food, and ISM exhibitions to develop international channel partnerships.
• Export footprint across 12+ international markets including Qatar, Kuwait, Bahrain, UAE, USA, UK, Australia, Turkey, Singapore, Indonesia, Jordan, Mauritania, and India. Managed end-to-end export cycle from exhibitions networking through proforma invoices, advance payments, cargo loading, and export documentation.
• Reported directly to CEO with responsibility for sales revenue growth, operational coordination, channel expansion, seasonal target-setting (new crop and Ramadan seasons), and P&L / profitability performance; oversaw production planning, quality compliance, and raw material procurement to align supply with commercial demand.

Export / Sales & Marketing Manager at Tamara Dates Factory Co. (2020-02 – 2020-07)

• Managed sales and marketing activities across Riyadh, Jeddah, and Dammam, supervising sales team performance and turnover, and running promotional activities to drive sell-through of key account stock.
• Delivered city-wise and item-wise sales reporting and monthly target reviews to senior management; conducted market visits with category managers to secure additional shelf space and with finance managers to ensure on-time payment collection.
• Managed the end-to-end export customer cycle — correspondence, quotations, negotiations, proforma invoices, advance/balance payment collection, and production coordination for on-time order fulfilment.

Sales & Marketing Manager at Aljazirah Dates & Food Factory (2009-08 – 2019-10)

• Delivered consistent 25–30% year-on-year revenue growth over a decade through qualitative and quantitative sales strategies across KSA and export markets.
• Built and managed a regional distribution network covering hundreds of supermarkets and retail outlets (baqalas), directing market channel development, sales territories, retail/wholesale channels, and distributor partnerships across KSA regions.
• Prepared and presented annual sales budgets and forecasts to senior management, managed inventory control and logistics to maintain continuous product availability across the distribution network.
• Managed export customer relationships across USA, Bahrain, Kuwait, Qatar, Oman, UAE, and India by issuing sales quotations, negotiations, proforma invoices, production coordination, export documentation, and payment collection.
• Recruited, trained, and performance-managed sales teams; represented the company at trade shows and exhibitions to build brand presence.

Assistant Manager – Marketing at Grays Leasing Limited (2004-12 – 2009-06)

• Managed a portfolio of corporate and individual clients for asset leasing (industrial equipment, machinery, commercial and private vehicles), conducting due diligence, credit evaluation, and risk assessment prior to lease approval.
• Negotiated lease terms (advance %, monthly rentals, security) and issued rental proposals for 3–5 year lease agreements; coordinated legal documentation (promissory notes, guarantees, post-dated cheques) and supervised disbursement and monthly rental recovery.

Sales & Marketing Manager at S.J. Enterprises – Pharmaceutical Distribution (1998-12 – 2003-03)

• Managed sales and marketing teams across Punjab province, covering 2,000+ retail stores through distribution networks; supervised daily sales reporting, individual performance, and city-wise/item-wise turnover analysis.
• Handled B2B negotiations and trade terms with supermarkets and chain stores, and managed cash recovery against credit sales; recruited, trained, and evaluated sales staff, and liaised with principal pharma companies on purchase orders, payments, and reporting.

Master of Business Administration (MBA) in Sales & Marketing, Operations & Distribution – University of Management & Technology (UMT) (1994 – 1996)

Diploma in Sales & Marketing Management in Sales & Marketing Management – University of Management & Technology (UMT) (1995 – 1995)

Bachelor of Arts (BA) – University of the Punjab (1991 – 1991)