Lo La

Business Development and Commercial Strategy professional with 6+ years of experience driving growth across construction, events, digital marketing, e-commerce, and technology sectors in Ksa. Skilled in market intelligence, client acquisition, proposal development, tendering, and strategic partnerships, combining commercial insight, technical expertise, AI-powered productivity, and creative problem-solving to deliver business growth.

Business Development & Marketing at Almotamakena-Alarabia for contracting (2023-01 – 2026-12)

• Developed business development strategies supporting market expansion, client acquisition, and long-term commercial growth.
• Conducted market intelligence, competitor analysis, customer segmentation, and commercial research to identify new opportunities.
• Built growth plans, pipeline strategies, commercial recommendations, and business development initiatives aligned with company objectives.
• Established relationships with clients, consultants, suppliers, contractors, and strategic partners throughout the sales cycle.
• Supported proposal development, commercial negotiations, and project acquisition efforts.
• Prepared capability profiles, executive presentations, pitch decks, and proposal documentation.
• Supported government opportunities through Etimad while coordinating proposal documentation and commercial submissions.
• Utilized SAP to support procurement-related coordination and commercial processes.
• Designed integrated marketing strategies supporting business development objectives and commercial positioning.
• Planned digital marketing campaigns focused on increasing visibility, lead generation, and customer engagement.
• Conducted SEO planning, website content improvements, and digital performance analysis.
• Created company profiles, brochures, capability statements, promotional campaigns, and client-facing marketing materials.
• Developed commercial concepts for exhibitions, events, activations, and construction-related opportunities.
• Created mood boards, concept presentations, and visual storytelling materials to communicate ideas clearly to clients.
• Worked closely with designers, technical teams, and management to transform client requirements into commercially compelling concepts.
• Combined creativity with commercial objectives to strengthen proposals and improve client engagement.
• Leveraged AI technologies including ChatGPT, Microsoft Copilot, Claude, and Perplexity AI to accelerate market research, strategic planning, proposal writing, commercial documentation, and business communications.
• Utilized Midjourney, Adobe Firefly, and Canva AI to develop visual concepts, creative assets, presentations, and client-facing materials supporting commercial opportunities.
• Supported the preparation and coordination of 40+ public and private sector tenders across construction and commercial projects, collaborating with engineering, estimation, procurement, and commercial teams to deliver compliant, competitive submissions.
• Co-developed and coordinated 10+ commercial proposals for projects of varying scope and value, contributing to successful project awards through proposal strategy, documentation, and cross-functional collaboration.
• Planned and executed 25+ integrated marketing campaigns across digital channels, strengthening brand positioning, increasing market visibility, and supporting lead generation.
• Leveraged Etimad, SAP, Advanced Excel, and AI-powered tools to improve tender coordination, proposal development, market intelligence, and commercial planning workflows.

E-marketing, E-commerce at Unique Aspect Co (2022-01 – 2022-12)

• Managed end-to-end e-commerce operations while supporting revenue growth and customer experience initiatives.
• Conducted customer behaviour analysis, market research, and competitor benchmarking to support commercial decisions.
• Planned seasonal campaigns aligned with customer demand, inventory availability, and sales objectives.
• Optimized website UX through improved navigation, merchandising, and customer journey enhancements.
• Managed product listings, promotional campaigns, pricing updates, stock allocation, and online merchandising.
• Utilized Advanced Excel for inventory analysis, reporting, stock reconciliation, and operational planning.
• Executed SEO strategies and digital campaigns to improve online visibility and customer acquisition.

Web Programmer & Digital Solutions Specialist at ETE (2018-01 – 2020-12)

• Developed responsive business websites and digital platforms supporting commercial and marketing initiatives.
• Worked with clients and stakeholders to transform business requirements into effective digital solutions.
• Implemented SEO improvements and optimized website performance.
• Developed SQL databases and backend functionality supporting business operations.

part time DBA junior at Al Maqsorah Trading & Contracting (2015-01 – 2016-12)

• Administered Microsoft SQL Server environments, ensuring database availability, security, and performance.
• Managed backup, disaster recovery, troubleshooting, and technical documentation.
• Supported enterprise systems and internal business applications.

Bachelor of Computer Science in Computer Science – University of Petra (2014-05)