Khalid Na

Growth marketing leader with 13+ years across healthcare, retail, e-commerce, hospitality and manufacturing. Experienced in full-funnel growth, performance marketing, customer acquisition and retention, digital commerce, and team leadership. Builds practical marketing systems, reporting frameworks, and AI-enabled workflows aligned with commercial goals.

Growth Marketing Manager at Independent Consultant (2025 – Present)

• Lead full-funnel growth strategy for clients across healthcare, retail and manufacturing.
• Manage paid media across Meta, Google, TikTok, and Snapchat, covering targeting, creative testing, funnels, and campaign efficiency.
• Build marketing teams, KPIs, dashboards, reporting processes, and workflows while coordinating agencies, freelancers, influencers, and external partners.
• Advise leadership on go-to-market strategy, pricing, retention, marketing performance, and practical use of AI and automation.

Marketing Manager at River Spa (2024-04 – 2025-03)

• Developed acquisition and retention strategies and managed paid media, content, influencer marketing, and website initiatives.
• Analyzed market, sales, and service performance to identify growth opportunities and improve conversion.
• Recruited and developed staff and supported the telesales team with customer handling and performance processes.

Digital Marketing & E-Commerce Manager at Noor Ltd (2020-07 – 2023-12)

• Led digital marketing and e-commerce across Noor Clinics, Noor Pharmacy, Noor Cosmetics, Noor Cafe, and Noor Sweets.
• Planned integrated campaigns across paid media, social, content, SEO, influencers, and customer engagement.
• Led SEO, website optimization, analytics, creative development, and the build of Noor Pharmacy’s WordPress online store.

E-Commerce Manager at Zain Development (2019-02 – 2020-04)

• Managed end-to-end e-commerce operations including catalog, pricing, promotions, payments, logistics, digital content, and customer service.
• Drove online sales through SEO, paid social, Google Ads, and Google Shopping, supported by conversion and website performance analysis.
• Coordinated vendors, agencies, influencers, and internal teams across e-commerce and marketing operations.

E-Commerce & Digital Marketing Specialist at Back Comfort (2015-08 – 2018-12)

• Executed digital marketing and e-commerce activity across paid media, SEO, content, newsletters, product launches, and online sales.
• Worked with developers on UX/UI, website issues, analytics, conversions, and overall digital performance.
• Coordinated purchasing, public relations, campaigns, online products, and customer engagement with internal teams.

Marketing Supervisor at Back Comfort (2013-07 – 2015-06)

• Coordinated marketing and sales activities, social media, internal purchasing, and cross-department execution.
• Supported leadership with day-to-day marketing operations and workflow coordination.

Website Administrator at Art Language Agency (2011-12 – 2013-01)

• Maintained website content, company blog, social media publishing, and supported online advertising.

Bachelor's Degree in Business Administration – Imam Mohammad Bin Saud University

Diploma in E-Marketing – PENNSYLVANIA University