Growth Marketing Manager at Independent Consultant (2025 – Present)
- Lead full-funnel growth strategy for clients across healthcare, retail and manufacturing.
- Manage paid media across Meta, Google, TikTok, and Snapchat, covering targeting, creative testing, funnels, and campaign efficiency.
- Build marketing teams, KPIs, dashboards, reporting processes, and workflows while coordinating agencies, freelancers, influencers, and external partners.
- Advise leadership on go-to-market strategy, pricing, retention, marketing performance, and practical use of AI and automation.
Marketing Manager at River Spa (2024-04 – 2025-03)
- Developed acquisition and retention strategies and managed paid media, content, influencer marketing, and website initiatives.
- Analyzed market, sales, and service performance to identify growth opportunities and improve conversion.
- Recruited and developed staff and supported the telesales team with customer handling and performance processes.
Digital Marketing & E-Commerce Manager at Noor Ltd (2020-07 – 2023-12)
- Led digital marketing and e-commerce across Noor Clinics, Noor Pharmacy, Noor Cosmetics, Noor Cafe, and Noor Sweets.
- Planned integrated campaigns across paid media, social, content, SEO, influencers, and customer engagement.
- Led SEO, website optimization, analytics, creative development, and the build of Noor Pharmacy’s WordPress online store.
E-Commerce Manager at Zain Development (2019-02 – 2020-04)
- Managed end-to-end e-commerce operations including catalog, pricing, promotions, payments, logistics, digital content, and customer service.
- Drove online sales through SEO, paid social, Google Ads, and Google Shopping, supported by conversion and website performance analysis.
- Coordinated vendors, agencies, influencers, and internal teams across e-commerce and marketing operations.
E-Commerce & Digital Marketing Specialist at Back Comfort (2015-08 – 2018-12)
- Executed digital marketing and e-commerce activity across paid media, SEO, content, newsletters, product launches, and online sales.
- Worked with developers on UX/UI, website issues, analytics, conversions, and overall digital performance.
- Coordinated purchasing, public relations, campaigns, online products, and customer engagement with internal teams.
Marketing Supervisor at Back Comfort (2013-07 – 2015-06)
- Coordinated marketing and sales activities, social media, internal purchasing, and cross-department execution.
- Supported leadership with day-to-day marketing operations and workflow coordination.
Website Administrator at Art Language Agency (2011-12 – 2013-01)
- Maintained website content, company blog, social media publishing, and supported online advertising.
