Mehdi Sayoud

Results-driven Senior Sales Supervisor with over 9 years of experience in the FMCG sector, specializing in beverages and consumer goods distribution. Proven track record in leading field sales teams (up to 10 members), driving execution plans, and achieving +20% performance growth. Skilled in market expansion, route-to-market strategies, CRM systems, and performance coaching tailored for high-demand retail markets.

Commercial Supervisor - CEVITAL AGRO - Constantine / Skikda, Algeria

(2021-01)

• Directly lead and manage a high-performing field sales team of 10 commercial representatives.
• Designed and implemented reporting tools and key performance indicators (KPIs) covering sales volumes, distribution depth, and product visibility, resulting in a +20% performance improvement.
• Conduct regular field evaluations, daily briefings, and continuous coaching sessions for sales reps.
• Formulate and execute corrective action plans to boost distribution reach and exceed quarterly business objectives.

Area Sales Manager (Extreme East) - SARL TBH FOOD - Constantine / Skikda, Algeria

(2019-06 - 2020-12)

• Supervised and mentored 5 regional sales supervisors to expand FMCG brand footprint across eastern territory.
• Established quantitative and qualitative targets, led recruitment, and managed complete sales team onboarding.
• Analyzed regional sales performance data and submitted strategic market intelligence reports to executive management.

Territory Sales Executive - PHILIP MORRIS INTERNATIONAL - Constantine / Skikda, Algeria

(2016-08 - 2019-06)

• Managed key retail client portfolios and optimized on-shelf product availability and brand visibility.
• Monitored store-level inventory levels and improved stock turnover rates to ensure product freshness and compliance.
• Analyzed consumer behaviors and local market trends to consistently exceed territorial sales quotas.

Bachelor's Degree - Management Sciences (Finance Option) - 20 August 1955 University, Skikda (2007 - 2011)