Mohammad AlI

High-impact commercial leader with 25+ years driving revenue scale, national market expansion, and multi-vertical business growth across Saudi Arabia. Architected integrated commercial engines that unify sales, marketing, pricing, channel, and digital execution into predictable, margin-accretive revenue systems. Demonstrated success leading business units, national sales operations, and full commercial organizations with end-to-end P&L accountability.

Delivered triple-digit revenue growth, 20–35% margin expansion, and 40%+ gains in sales productivity through GTM redesign, enterprise sales acceleration, and category strategy. Orchestrated turnarounds restoring underperforming units to profitability, while driving market share gains across B2B, B2G, and multi-channel.

Sales & Marketing Manager (Head of Commercial Operations – Functional Role) at GAM Arabia Co. Ltd. (2024-01 – 2026-01)

National commercial leader reporting to the Group CEO with full responsibility for sales, marketing, revenue operations, and commercial P&L. Rebuilt the commercial engine, reversed decline, and repositioned the business for sustainable growth.

• Delivered a +69-point turnaround (–14% → +55% growth) through GTM redesign, brand repositioning, and a margin-led portfolio strategy.
• Launched 3 high-margin lines of business, expanded TAM +35%, and increased recurring-revenue mix to 30%+.
• Built a SAR 8M+ qualified enterprise pipeline, lifted conversion 4×, and accelerated demand through segmented campaigns, COI activation, and enterprise events.
• Secured 3 OEM distribution agreements, expanding national reach and driving +54% new-logo acquisition.
• Implemented CRM automation, achieving ±9% forecast accuracy, 96% collections, and improving LTV: CAC from 3.1× → 5.4×.
• Monetized 80%+ aged inventory and improved operating cash flow +31% through disciplined commercial governance and working-capital optimization.

General Manager (Head of Commercial, Sales & Marketing) at Woods Co. Ltd. (2021-01 – 2024-01)

Led the commercial organization with full P&L responsibility across FMCG, retail, and digital channels. Scaled the business, strengthened profitability, and modernized commercial operations.

• Delivered 233% revenue growth (3.3× scale-up) through brand repositioning, category leadership, and integrated sales-marketing execution.
• Strengthened commercial P&L with +20pt gross-margin expansion, –11% COGS, and –13% OpEx, enabled by ERP deployment and revenue operations.
• Scaled digital contribution from 12% → 29% by building marketplace engines and launching performance-driven D2C campaigns.
• Designed national GTM, segmentation, and pricing architecture to maximize penetration and portfolio profitability.
• Strengthened brand authority through national events, category activations, and omnichannel retail campaigns.
• Improved forecasting and commercial decision-making through digital analytics and marketing intelligence.

Sales & Marketing Manager at ANAN Group – Copatra Graphics (2014-01 – 2020-01)

Modernized the commercial engine and repositioned the business toward solutions-led, digital-first growth.

• Delivered +50% revenue growth in 22 months through targeted enterprise campaigns and category repositioning.
• Built a 3-tier partner ecosystem and executed co-marketing programs with 6 OEMs, expanding market reach and enterprise penetration.
• Increased enterprise penetration +27% and expanded deal size +41% through ABM programs and vertical-specific value propositions.

Sales Manager → Senior Commercial Manager at Hoshan Office Automation (2000-01 – 2013-01)

• Delivered 4× revenue growth at 41% CAGR across national operations.
• Sustained a 58% tender win rate, securing major enterprise contracts through structured bid-marketing strategy.
• Reduced aged receivables –32%, cut DSO –18 days, and recovered 40% of tied-up working capital.
• Strengthened ICT and automation portfolio positioning, driving sustained double-digit growth.

Bachelor of Science (Honours) in Computer Science – Sudan University of Science & Technology