Omar Mohamed

Career Objective

I am looking for a challenging opportunity as I have experience in all job levels in sales and marketing where I can use my experience and strategy skills in sales planning to build and lead teams to achieve goals and maximize profit for the organization.

Summary Experiences

Professionally engaged in the FMCG industry for more than 20 years of sales experience, with multinational organizations such as Mars - Goody - 3M - Johnson & Johnson - Barilla - Loacker - General Mills - Ballsen - Storck. business management professional multi-category in FMCG, via modern trade & traditional trade Key Account - Wholesale - Pre-Sales – Food Service markets and competition in the field, with a proven ability to build a robust customer base across breadth & depth of markets and create healthy sales for business continuity and sustainable growth achieving & exceeding the organization's targets and business objectives coupled with a proven track record in value & volume, planning, team leading & coaching & development, category & brand management, market share enhancement within the category and customer relations.

Experienced in anchoring B2B sales operations & route to market strategies RTM & go to market GOT profitability, supply chain, logistics, SOPs, supplier data & analysis-driven approach to business planning and decision-making.

• Professional experience in channel and key account sales e.g., B. Sub-distribution, Wholesale, Retail, Cash Van, Horoeka.
• Have a solid knowledge and understanding of trade marketing fundamentals, marketing concepts and practices.
• Effectively develop and execute sales, marketing and branding strategies that are aligned with key business objectives and brand owner preferences based on market research and intelligence, competitive analysis, etc.
• Experienced in co-managing Route to Market (RTM & GTM) program with a consulting partner, focused on improving sales.
• Recognized proficiency in sales process & operations, new channel development, and sales capability building.
• Pioneering skills in forecasting budgets, setting, and achieving targets; aligning operations to establish brand visibility, dynamic & cost-efficient supply chain; and capturing demand pockets to maximize coverage.
• Deft at setting, administering & controlling retail end operations & performance to maximize intake with an optimized product mix, while supporting down-the-line marketing & sales to ensure business continuity & growth.
• Proven ability to build and manage relationships, negotiate & structure deals with key accounts, manage the business with suppliers including NPI and launch programs, and design promotion and trade schemes. 
• Result-oriented leader & team player with excellent analytical, communication, interpersonal, negotiation, problem-solving, coaching, mentoring, people management, time management, and reporting 

Regional Director - Sales & Operations 

Company: NADEC

Riyadh, Saudi Arabia

From May 2022 – Till Now

NADEC Is One of the leading Saudi companies in sailing FMCG, Distributor of (Food – Dairy) Major brands in KSA & Gulf

Managing Center Region business for Modern and Traditional trade, Team repartees 778 people (4 RSM –

5 ASM - 3 CSM - 2 KAM - 32 Supervisors – 11 Pre Seller - 287 Salesman – 287 Assistant – 12 Delivery – 135 Merchandiser)

Reporting to the Head of Sales & Operations, VP Sales & Operations

Highlights & Key Responsibilities:

• Implementing a competitive sales & marketing strategy.
• Controlling L&P to maximize revenue.
• Mentoring and training sales teams to achieve sales goals.
• Identifying problems with staff performance and addressing them.
• Developing a thorough understanding of company products as well as competing products.
• Diagnosing problems with the running of the business and formulating effective solutions.
• Working with department teams to select, evaluate, and approve market growth opportunities.
• Create long-term and short-term sales plan forecasts by brand and by item for sales channels and customers. 
• Leading and followed up with the team to achieve the objectives set for distribution, coverage, and the basic vision for the region and each channel.
• Prepare & administer PDA (contract) for the key account & wholesaler custom. 
• Prepare the promo calendar for the Key account customer.
• Managing the sales team according to the established sales plan and directing the achievement of goals and net total revenues
• Managing the various sales channels within the company in the specified regions
•  Implementing the company's sales plans to achieve and exceed sales volume targets through directing, developing, and recommending initiatives to improve business in the sales channels within the company, whether small or medium.
• Analyze data and market, make forecasts for the size of the channels, and organize, monitor, motivate, develop, and support the team to achieve sales targets within profit margins as per the set plan.
• Form a sales team, develop plans and strategies, train and develop them, follow up and improve efficiency Continuous improvement within the field sales force to meet the company's current and long-term needs according to the recruitment plan.
• Follow up and monitor the market and monitor changes in market trends as well as legislative requirements and report on competitive activities and submit a recommendation to the competent department with the implementation of procedures within the authority to meet the conditions as required, which does not affect the progress of work or the established plan.
• Building and developing relationships with major clients, while developing periodic plans to visit the market and clients and represent the company at senior levels to achieve sales goals.
• Demonstrate excellent leadership ability by building a winning mindset and strong ability across the field sales team by coaching the team to achieve business and people goals.
• Develop plans and performance indicators for consistent operational growth accounts by adding new customer accounts. Or active customer accounts by following up on sales volume and profit margin.
• Managing customer complaints, following up on their resolution, and ensuring smooth and immediate delivery to all customers according to the agreed delivery time.
• Develop a monthly collection plan and ensure the cash flow is due on time with continuous guidance and follow-up. Managing appropriate operations and documented transactions.
• Managing and developing a program of workshops, training, feedback, and individual sessions to guide the team according to its job position.
• Develop a sales plan and lead and manage the sales path with existing and new customers to achieve the company's set and agreed goals.

Regional Sales Manager North

Company: Halwani Bros

Madina, Saudi Arabia

From Dec 2021 – May 2022 

Halwani Bros is One of the leading Saudi companies in sailing, Distributor of (Food – Dairy -Frozen – Fresh - Meat – Jams) Major brands in KSA & Middle Est

Managing North Region business for Modern and Traditional trade, Team repartees 174 people (3 ASM - 2 KAM - 12 supervisors - 62 Salesman - 95 Merchandiser)

Reporting to the Head of Sales & Sales Directors

Regional Sales Manager West

 From Aug 2019 - Aug 2021 

Company: Kabli Marketing

Jeddah, Saudi Arabia

Kabli is One of the leadingSaudi companies in sailingFMCG, Distributor of confectionery major brand as Loacker - General Mills - Ballsen - Storck

Managing all western region business for Modern and Traditional trade with a Team reparteeof 82 Employees 2 ASM, 6 Supervisor, 3 Team Leaders,45 Salesmen, and 26 Merchandisers.

Reporting to theVP & Head of Sales Manager

Regional Sales Manager West

From Mar 2017 - July 2019 

Mayar – Almuhaidib

Jeddah, Saudi Arabia 

Mayar is One of the leading Saudi companies in sailing FMCG, a Distributor for a major brand of Rice and pasta Managing all Jeddah Makkah business for Modern and Traditional trade with a Team repartee of 54 Employees, 3 Sales Supervisors – 19 Salesman– 13 Merchandisers

Reporting tothe Head of Sales.

 

Area Sales Manager

From Jan 2015 - Feb 2017

Company: Basamh Commercial Distribution

Taif, Saudi Arabia 

Basamh is One of the leading Saudi companies in sailing FMCG, Distributor for major brands such as Goody - Johnson GeneralMills - Prefetto - 3M.

Managing all Makkah & Taif & Albaha area business segments for Modern and Traditional trade

Reporting to RSM, Team repartees 12 people) 7 Salesman - 5 Merchandiser)

Unit Sales Manager

From Jun 2010 - Dec 2014

Company: Basamh Commercial Distribution

Taif, Saudi Arabia 

Basamh is One of the leading Saudi companies in sailing FMCG, Distributor for major brands such (as Nestlé - Goody Johnson - General Mills - Prefetto - 3M)

Managing all Makkah & Taif & Albaha area business segments for Modern Trade wholesale Reporting to RSM Team repartees off 17 employees, 1 Sales Supervisor – 7 Salesman - 9 Merchandiser

Sales Supervisor From

Jan 2009 - May 2010 

Company: MARS - Arabian Trading Supplies

Makkah, Saudi Arabia 

MARS is one of the multinational companies selling FMCG It is one of the largest companies Selling Confectioneries in Saudi Arabia

Managing all Makkah area business segments Wholesale & Cash Van Reporting to Unit Manager

Senior Executive Salesman - Key Account

From Nov 2006 - Dec 2008

Company: MARS - Arabian Trading Supplies

Khobar, Saudi Arabia 

MARS is one of the multinational companies selling FMCG It is one of the largest companies Selling Confectioneries in Saudi Arabia

Managing all Key Account customers in Eastern Reporting to the Sales Supervisor

Executive Salesman

From Jan 2002 - Oct 2006 

Company: Orascom Telecom

Cairo, Egypt 

Orascom is one of the multinational companies in the field of networking and information technology, and as an agent for Microsoft and Cisco network and program E.R.P. Solution

Responsible for B2B sales and tenders in Cairo

Bachelor of Business Economy - Agriculture 

Ain Shams University

2001