Rou'a Zuhour

Growth and product marketer who turns early-stage products into growth engines — combining brand, content, paid acquisition, SEO and UX. 5+ years across MENA startups; currently in product marketing and product operations at Manra PR, and previously Head of Growth Marketing for a Saudi marketplace (Moedatech / Equiptal), owning the strategy, the paid and organic channels, and the operating system behind them. Physics degree with a CS minor; works fluently in Arabic and English.

Product Marketing & Product Operations at Manra PR (2026-05 – Present)

• Own product marketing — positioning, messaging and go-to-market for Manra PR's offerings.
• Lead product operations — coordinating across teams to streamline delivery and improve process.

Head of Growth Marketing at Moedatech (Equiptal) (2025-08 – 2026-05)

• Led full-funnel growth for a two-sided Saudi heavy-equipment marketplace — from near-zero to a validated, growing beta.
• Grew Instagram to 4.4% engagement (6.3× the B2B average) with ~40% month-over-month follower growth.
• Scaled SEO
• Built a full marketing operating system — OKRs, budget, a Supply-Health North-Star dashboard, and 10+ role playbooks.
• Set a supply-first marketplace strategy that passed every beta go/no-go gate
• Owned brand, content strategy, ASO and offline; led a cross-functional team across product, sales and design.
• Ran content planning, audits and segmentation; wrote copy for LinkedIn campaigns, landing pages and sales decks for a B2B construction audience.

Senior Graphic Designer at Colorsarea (2025-01 – 2025-09)

• Led design projects (branding, campaigns, digital, print, social).
• Ensured design consistency across all platforms.
• Supervised and trained junior designers.
• Provided constructive feedback to improve design quality.
• Shared knowledge of tools and best practices.
• Worked closely with marketing, copywriting and account-management teams.

Freelance Graphic Designer & Content Consultant at Kisoft (2024-12 – Present)

• Designed visual assets for digital campaigns, social media and marketing materials.
• Created and optimized landing pages to maximize conversions.
• Supervised and guided design execution to ensure consistency and quality.
• Developed and executed engaging content strategies.
• Wrote copy for website, campaigns and social media posts.

Freelance Growth & Content Designer at Equiptal (2022-03 – Present)

• Designed and A/B tested landing pages optimized for conversion and engagement.
• Built pitch decks, sales presentations and marketing materials with a consistent visual identity.
• Developed logo concepts and branding assets aligned with the product vision.

Freelance Graphic Designer at Alarabiya News Channel (2021 – 2023-11)

• Developed engaging graphic content for social media platforms.
• Created Instagram stories, Facebook designs, YouTube thumbnails and website designs for arabiya.net.
• Collaborated with the social media team on consistent, impactful visual branding.

Freelance Graphic Designer at The Miners (2024-02 – 2024-07)

• Designed infographics with a focus on creativity and client satisfaction.

UI/UX Intern at Foothill Technology Solutions, LLC (2022-10 – 2023-01)

• Applied design-thinking principles to solve user-experience challenges.
• Created wireframes and prototypes for user interfaces.

Bachelor's in Physics, minor in Computer Science – Birzeit University