Ahmed Hakim

Results-driven Performance and Growth Marketing professional with 10+ years of experience building and optimizing digital acquisition strategies. Proven track record of managing cumulative paid media budgets exceeding SAR 6M across 20+ industries and 45+ brands/apps in Saudi Arabia. Expert in developing multi-channel campaigns, scaling eCommerce operations, and translating performance data into actionable growth decisions.

Highly skilled in connecting media buying with broader growth outcomes to attract qualified customers, improve conversion efficiency, and support sustainable revenue growth.

Marketing Manager at Eventify Exhibitions Organizer (2024-01 – Present)

• Led multi-channel marketing strategies for major exhibitions and conferences, driving audience acquisition, brand visibility, and commercial impact through structured paid media and promotional campaigns.
• Managed campaign planning, budget allocation, and KPI-based optimization to support sponsor/exhibitor visibility and improve overall event marketing performance.
• Collaborated with sales, design, and operations teams to align campaign messaging, lead generation activities, and event visibility across diverse stakeholder groups.

Marketing Manager at AlyAlshan Exhibitions Organizer (2023-01 – 2024-01)

• Developed and executed integrated marketing plans for exhibitions across digital channels, social media, and audience acquisition networks.
• Oversaw multi-channel campaign execution, media coordination, and continuous KPI tracking to strengthen event visibility and lead generation.
• Applied data-driven marketing practices and robust partnerships to optimize campaign performance and enhance brand positioning in a competitive events market.

Account Manager at Softlix Digital Agency (2022-01 – 2023-01)

• Led client account strategy and paid media execution, acting as the primary point of contact for campaign planning, reporting, and cross-functional collaboration.
• Optimized performance-driven campaigns across Google Ads and Meta Ads, utilizing a portion of cumulative SAR 6M+ ad budgets to improve ROI and lead generation.
• Refined campaign structures and audience targeting, consistently focusing on reducing Cost Per Lead (CPL) and improving conversion efficiency.

Account Manager at Digital Marketing Agency (2021-01 – 2022-01)

• Managed digital marketing accounts and client communications, supporting end-to-end campaign delivery across paid media and performance-focused channels.
• Helped businesses scale lead generation and campaign effectiveness through precise audience targeting, creative testing, and structured performance reporting.
• Contributed to continuous campaign optimization by monitoring KPIs, identifying growth opportunities, and transforming marketing data into actionable client recommendations.

eCommerce Manager at Alrabeea W Alsaif (2020-01 – 2021-01)

• Built and scaled eCommerce operations for a prominent home appliances distributor, overseeing product catalogs, online sales channels, and customer journey enhancements.
• Implemented conversion optimization strategies across website experience, merchandising, and product presentation to support online sales growth.
• Coordinated closely with digital marketing teams on SEO, SEM, email marketing, and social campaigns to align traffic acquisition with eCommerce revenue goals.

eCommerce Manager at Sheta & Saif (SWSG) (2016-01 – 2020-01)

• Spearheaded eCommerce platform management, marketplace performance, and product listings, contributing to significant online sales growth.
• Partnered with marketing teams to support paid media and SEO/SEM execution, ensuring traffic generation translated directly into higher conversion rates.
• Leveraged analytics and reporting to identify digital growth opportunities and streamline the customer purchase journey.

Bachelor of Management Information Systems (MIS) in Management Information Systems – Alexandria University (2002-01 – 2006-01)

Smart Diploma in Business Administration in Business Administration