Anne Vas

Accomplished General Manager with an extensive expertise in global product development, strategic sourcing, and market expansion. Proven track record in orchestrating end-to-end supply chain operations, optimizing cross-functional profitability, and driving sustainable business growth within international markets

Senior Manager - Product Development & Sourcing, Europe & International - Jockey International Ltd

(2023-08 - 2026-05)

• Expanded EU market reach by identifying growth opportunities in underdeveloped regions through licensing expansion and direct-to-consumer strategies.
• Managed pricing, merchandising, global sourcing, and product alignment in EU and Internation business.
• Optimized EU and US product assortments, maintaining a 75% US / 25% EU-exclusive SKU mix.
• Led EU-exclusive product development from concept to commercialization and bulk production.
• Conducted margin analysis across all channels to achieve profitability targets.
• Synchronized EU Duration calendar with US GTM and development calendars.
• Planned seasonal final line review meetings, including vendor FOB pricing, lead-time analysis, MOQ review and salesman samples requirements.
• Managed seasonal EU roadmaps, line books and bulk forecasting across e-commerce, wholesale, distributors and Partners.
• Consolidated bulk forecasting, PO creation, PO issuance, and bulk order management.
• Ensured global alignment of EU seasonal timelines, merchandising standards, and packaging compliance.
• Strengthened EU customer-service communication and collaborated on PLM integration with Design and Product Development teams.
• Monitored global licensee Partners' sales performance, marketing investment, and sourcing strategies and product development activity to improve efficiency and global alignment.

General Manager - Marketing and Merchandising - Timex Garments (Pvt) Ltd

(2017-02 - 2023-05)

Customer Base: 40M turnover across, Arcadia Group, Next, M&S, House of Frasers, M&Co, EWM Group, Joules, Seasalt, Reiss, Mango, Zara, Peek & Cloppenburg, Bestseller, Adler, S. Oliver, C&A, Aura, ModCloth, Maggy London, London Times

• Contributed to the formulation and execution of annual and long-term business plans across Marketing and Merchandising functions.
• Led Merchandising and Product Development operations to ensure factory loading optimization, on-time execution, and achievement of operational KPIs.
• Drove business expansion initiatives by canvassing and securing new customers to enhance organizational profitability and market presence.
• Directed product and design development initiatives to support customer range-building, collection planning, and selection meetings.
• Conducted customer-facing design presentation meetings to align product direction with market and buyer expectations.
• Monitored bulk-order costing and profitability performance to maximize EPM and organizational margins.
• Implemented cost-effective operational processes to reduce functional and supply-chain costs while improving efficiency.
• Led process-improvement initiatives by troubleshooting merchandising and supply-chain challenges and optimizing bulk merchandising workflows.
• Ensured operational integration and process compliance through enterprise systems including SAP and Fast React.
• Managed talent development initiatives focused on enhancing staff capabilities within Merchandising and Product Development functions.
• Oversaw recruitment, performance management, training, and career development of merchandising and product-development teams.

BU Merchandise Manager - Next Sourcing Ltd - Sri Lanka - Sri Lanka

(2006-01 - 2017-12)

Boys, Baby boys, Men's - Jersey and Woven | $24M

• Oversaw Product Development and Bulk Merchandising operations to achieve KPIs and annual sales targets
• Managed operational activities, manpower planning, and team training to ensure smooth execution
• Mentored and motivated merchandising teams to meet productivity, operational, and customer goals
• Optimized workload distribution and task allocation to improve efficiency and performance
• Managed end-to-end critical paths from development to bulk, ensuring on-time execution and compliance
• Resolved operational challenges related to vendor capacity planning, production constraints, and supply-chain execution
• Implemented processes and system improvements to enhance merchandising efficiency and workflow effectiveness
• Strengthened supplier networking to improve sourcing capability, vendor performance, and long-term business growth.
• Implemented sourcing strategies for bulk orders and future styles to ensure supply continuity and business growth
• On boarded new vendors and optimized supplier production capacity to ensure efficient utilization and on-time delivery
• Managed order-book operations through NSS systems for accurate tracking and execution

Master of Business Administration - University of Bedfordshire (2018-01 - 2019-12)