Chairat Larpchavanon

Digital banking product owner with over 20 years of experience, managing the conceptual, development and implementation of digital banking platforms which including access, security, servicing, onboarding and digital transformation for both website and mobile application. Skilled in overseeing the integration and management of third-party tools and services to enhance platform functionalities and customer experience. Experienced in collaborating cross functional teams, analyzing product metrics, developing and managing budgets and timelines to ensure successful project implementation and customer expectation.

Employment History Group Digital Platform and Customer Experience (Dec 2021 – Present) UOB (Singapore) 

• Managed the overall strategy and implementation of digital platforms for Onboarding, Access, Security, Serve and 3rd parties integration.
• Oversaw the integration and management of third-party tools (ex. AppsFlyer, Adobe Analytic) and services to enhance platform functionality and customer experience.
• Collaborated with cross-functional teams, including product manager, marketing, design and GTO to ensure alignment and success of product development.
• Analyzed product metrics and engagement data to identify opportunities for improvement and optimize customer engagement and conversion rate.
• Developed and managed platform budgets, timelines and resource allocation to ensure successful project completion within scope and timeline.

• Managed and Delivered 5MM digital banking enhancement for China, Indonesia, Malaysia, Singapore, Thailand and Vietnam.
• Implemented employee rewards and recognitions program to UOB TMRW.

• Managed 1 billion usage digital banking products across APAC & EMEA.

• Assessed market trends and designed regional product roadmap.

• Designed next-generation digital banking product with financial benefits.

• Championed digital product development from conceptualized to implementation.
• Transformed analog products/processes into digital resulting in cost saving and operation efficiency.

• Launched and Drove e-Statement penetration with $43MM saved per annum.
• Launched and Drove mobile push notification with $2.7MM saved per annum.
• Implemented online Chat with $2.1MM saved per annum.
• Implemented Mobile Banking Statement with $2MM saved per annum.
• Integrated with BING, SalesForce and BIG Data.

• Developed and executed digital marketing strategies to increase online engagement and drive digital penetration.
• Analyzed market trends and conducted competitor research to identify opportunities for growth and improvement.
• Collaborated with cross-functional teams to engage and align on execution plan.
• Utilized digital eco-system to promote and branding across APAC.
• Utilized analytics tools to track and measure the effectiveness of digital engagement and adjust strategies accordingly.

• Achieved 10% growth of digital usage and 5% engagement per annum for APAC.
• Launched best practice digital usage and engagement playbook.

• Managed a team of digital banking professionals to ensure high-quality service delivery and customer satisfaction.
• Collaborated with cross-functional teams to identify and implement new digital platform and services.
• Analyzed digital trends and identify business opportunities for improving digital banking services.
• Worked closely with senior leaderships to develop and execute on the bank’s overall digital strategy and vision.

• Implemented global e-Statement and 3D secured across APAC.
• Integrated online banking with google search engine.

• Managed project timelines, budgets, and resources within target.
• Collaborated with cross-functional teams to identify business requirement and financial benefits.
• Communicated project progress and updates to senior stakeholders and executives.
• Identified and mitigated project risks to minimize impact on timeline and budget.

• Implemented online payment gateway with major local providers (DTAC, Counter Services, MPAY, Tesco Lotus and Thai Post)
• Integrated online payment gateway and online banking services with core banking platform.
• Implemented Citi Mobile Banking and Global Vision.
• Implemented CitiGold Online.
• Implemented 2 ways SMS functionalities.
• Implemented Citibank Online with customer experience.
• Launched CitiLoan product with 47 branches.

Masters Computer Information Systems (Oct 1998 – Jan 2000)Assumption University (Thailand)Bachelor of Accounting (Jun 1994 – Feb 1998)University of the Thai Chamber of Commerce