
Delon Tan
Country Manager
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About
Singaporean Country Manager with over 11 years of experience in Vietnam and Singapore across business operations, market development, commercial management, partner relationships, and strategic execution. Experienced in managing country operations, developing business partnerships, improving operational performance, and supporting growth strategies in international business environments. For the past six years, I have been leading Vietnam operations of a Singapore-invested FDI company as Country Manager, responsible for business strategy, operational execution, financial performance, customer and partner relationships, market development, and team leadership.
I have successfully represented the company with international stakeholders, developed long-term business relationships, and implemented operational strategies to improve business performance. A commercially driven and hands-on leader, I have extensive experience managing multicultural teams, coordinating with regional headquarters, building stakeholder relationships, and adapting business strategies to local market conditions. Fluent in English and Chinese (Mandarin), I bring strong Southeast Asia market knowledge and the ability to support brand growth, partner success, and operational excellence.
Experience
Country Manager - OAK Associates - Vietnam
(2025-01)
- Led overall Vietnam market operations with responsibility for business strategy, commercial performance, operational execution, and stakeholder management.
- Represented the company as the key point of contact for customers, partners, suppliers, and regional stakeholders, ensuring strong relationships and business alignment.
- Developed and executed market development strategies to identify opportunities, strengthen partnerships, and support business growth.
- Managed financial performance, budgets, cost control, and operational KPIs to achieve business objectives.
- Built and maintained long-term relationships with key customers and business partners to enhance customer satisfaction and retention.
- Conducted market analysis, monitored industry trends, customer needs, and competitive activities to support strategic decision-making.
- Led cross-functional teams and developed operational structures to improve efficiency, service quality, and business performance.
- Coordinated with Singapore headquarters and international stakeholders to align local execution with regional objectives.
- Managed business reporting, performance tracking, and operational reviews to support management decisions.
- Supported expansion initiatives through partnership development, commercial negotiations, and market positioning.
- Developed team capabilities through coaching, performance management, and continuous improvement initiatives.
Business Operations Director - INDECOVN - Vietnam
(2020-01 - 2025-01)
- Managed daily business operations, ensuring effective execution of company strategies and operational objectives.
- Coordinated with customers, suppliers, and business partners to maintain service quality and operational performance.
- Supported commercial activities through relationship management, business coordination, and opportunity development.
- Monitored operational performance, costs, and improvement initiatives to enhance business results.
- Led teams and supported process improvements to strengthen operational effectiveness.
Business Operations Manager - Praxis Space - Singapore/Vietnam
(2015-01 - 2020-01)
- Supported business operations, customer coordination, supplier communication, and project execution activities.
- Managed coordination between internal teams and external stakeholders to ensure smooth delivery.
- Assisted with operational reporting, scheduling, and process improvement initiatives.
- Supported customer service activities and maintained effective stakeholder communication.
Education
Diploma - Design & Landscape - BCA Academy (2015-01 - 2018-01)
Electric Engineering - ITE Yishun (2008-01 - 2010-01)