Jc Yu

Energetic project and creative leader with expertise in floral design, brand strategy, and experiential project management. Skilled in leading cross-functional teams, managing end-to-end projects, and launching innovative products such as floral surprise boxes to enhance customer engagement. Leveraging e-commerce, teaching, and sales experience to turn creative, design-driven ideas into impactful experiences.

Passionate about combining strategic vision with meticulous execution, customer engagement, and sustainable practices.

Floral Project & Application Lead at Zhi De Art & Design Co., Ltd. (2020-03 – 2025-08)

• Led floral and spatial projects for brands, corporate, and government clients, translating floral products into market-ready applications.
• Managed end-to-end delivery and led project teams, covering floral selection, supplier coordination, and on-site execution.
• Developed application solutions based on client positioning, usage scenarios, and budget constraints.
• Designed and delivered training programmes, turning hands-on experience into scalable content for brands and institutions.

Floral Product & E-commerce Lead (Blind Box Model) at Yi Zhou Yi Hua Network Technology Co., Ltd. (2016-09 – 2020-02)

• Led a floral blind box e-commerce business, designing product strategy under supply, seasonality, and logistics constraints.
• Selected and tested floral products (incl. roses) based on durability and post-delivery customer experience.
• Worked with suppliers to evaluate product consistency, and optimized packaging and logistics to improve delivery outcomes.
• Translated supply-side constraints into sellable product concepts, balancing cost, quality, and user expectations.

Master of Business Administration – London Metropolitan University, Singapore (2024-03 – 2025-03)