Jennifer Fu

Business operations professional with experience supporting enterprise customers, coordinating cross-functional teams, and delivering operational excellence in fast-paced environments. Skilled in stakeholder management, customer communication, issue resolution, and data analysis. Experienced in supporting enterprise customers, driving operational excellence, and improving customer experience through cross-functional collaboration, data analysis, and process optimization.

Business Operations Executive at COMONE INT'L LOGISTICS PTE. LTD. (2025-01 – Present)

• Managed end-to-end operational delivery for major enterprise e-commerce accounts, coordinating with customer representatives, internal teams, warehouses, trucking providers, and customs authorities to ensure SLA compliance and high-quality customer service.
• Served as the primary operational contact for enterprise customers, proactively resolving customer issues and shipment exceptions and coordinating cross-functional teams to maintain service quality and operational efficiency.
• Managed commercial import operations for business customers, coordinating customs documentation, cargo release, and operational requirements to ensure smooth fulfillment and regulatory compliance.
• Analyzed operational performance using Excel to identify trends, support reporting, and drive continuous process improvements.

E-commerce Operations Intern at Kuaishou Technology (2023-10 – 2024-01)

• Supported platform-level operations for the S+ 11.11 campaign by monitoring campaign performance across merchants, livestreams, product categories, and GMV metrics. Identified operational bottlenecks and provided data-driven insights that contributed to the team achieving 107.2% of its GMV target.
• Executed merchant acquisition and reactivation initiatives through targeted outreach and operational follow-ups, increasing active merchant participation by approximately 45% month-over-month and contributing to RMB 29M+ in daily GMV.
• Supported category growth initiatives through campaign planning, cross-functional resource coordination, and product assortment optimization, contributing to a 6.7 percentage point increase in livestream GMV performance.
• Collaborated with cross-functional teams including merchant growth, category management, creator operations, and product teams to ensure effective campaign execution in a fast-paced platform environment.

Growth Marketing and Operations Intern at Beijing Mafengwo Network Technology Co., Ltd. (2023-04 – 2023-07)

• Independently managed brand social media account operations and a private user community of 3,300+ members, creating campaign content that generated over 8,000 weekly views and improved private-domain conversion by 86% week-over-week.
• Planned and executed brand marketing initiatives, including a 250+ participant offline community event, and transformed campaign execution experience into reusable activity playbooks for future brand operations.
• Managed KOL and KOC collaboration initiatives while supporting cross-department livestream marketing activities, adjusting promotional strategies based on performance feedback and contributing to weekly GMV of approximately RMB 75K+.
• Developed hands-on understanding of consumer engagement, community growth, brand communication, and how user behavior influences digital platform performance.

Product Operations Intern at Digital Hainan Co., Ltd. (2023-07 – 2023-08)

• Supported early-stage product development for education administration applications, assisting in prototype design, workflow planning, and PRD documentation.
• Monitored user activity and feedback insights, supporting community operations and building SOP processes to improve user acquisition, retention, and platform engagement.
• Conducted market research and developed campaign proposals, gaining hands-on experience in product operations, user experience, and digital product iteration.

Creator Collaboration Operations Intern at UniFuture Technology (2023-01 – 2023-02)

• Supported creator acquisition initiatives and onboarded 100+ overseas creators for a Bilibili growth project focused on gaming and creator ecosystem expansion.
• Managed creator account operations and supported content publishing activities that generated approximately 30K+ daily views across multiple accounts.
• Assisted in cross-platform creator partnership outreach on TikTok and Instagram, gaining early exposure to creator economy growth and digital platform operations.

Bachelor of Arts in Advertising – University of Jinan (2019 – 2024)