15 years in UX Content & Product Marketing
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A professional with 15 years of user experience in User Experience, Content, Marketing, Event Management and Project Management gained with an international bank, a top-tier university and research agency and a leading online payment provider. Knows how to get things done in a large and complex organization through influence and collaboration. Creative and a go-getter, with proven ability to analyze data and use it for driving business decisions, develop promotional programmes and lead projects.
Headed the regional Content and Localization team for PayPal APAC supporting user experience and marketing.
Strong advocate for user experience and customer journey mapping by devising strategy based on online and offline usage behaviour. Lead teams to continual replication of successes and avoiding pitfalls.
