Marcus Neo

Marcus graduated with Honors in Business and Management from the University of London. He also holds a summer certificate from UC Berkeley and several professional digital marketing certifications. He bootstrapped an online publication in the men's dating advice space, growing it to over 20000 global readers and six figures in revenue through white hat link building SEO, and paid advertising.

Marcus then worked as a digital marketing specialist at an IMDA pre-approved digital marketing agency serving Singaporean SMEs. Later, he joined one of the largest banking groups in the region, where he managed paid advertising budgets of up to a million dollars as an e-commerce specialist. He was invited to speak at Legal Tech Fair in 2025 on the topic of digital marketing hosted by The Law Society of Singapore.

Freelancer at High Flying Ventures LLP (2024-03 – Present)

• Ran performance marketing campaigns across Facebook, Google, and YouTube paid advertising for healthcare and legal sector clients at LionCityDigital.Com
• Executed SEO strategy and execution: On Page SEO, white hat link building, keyword research and overall SEO strategy to drive direct sales results
• Performed B2B email outreach to appointments, using outreach softwares such as Mailshake, Hunter.Io

Performance Marketing Specialist at Etiqa Insurance Singapore, Tiq.Com.Sg (2023-05 – 2024-02)

Performance marketing strategy for direct to consumer sales for Tiq.Com.Sg: work alongside multiple stakeholders: growth managers, advertising platform account managers, external media agencies, UI/UX, front end development, content and creative team to drive direct to consumer business goals

• Performance marketing tools used: Google Analytics 4, Google Data Studios, Google Tag Management, Google Ads, Quora Ads, Bing Ads, Google Ads, Meta Advertising, Microsoft Advertising, QlikSense
• Managed Paid Advertising Agency and Vendor Management
• Executed SEO strategy and execution for Tiq.Com.Sg: On Page SEO, white hat link building, keyword research and overall SEO strategy to drive direct sales results
• SEO Tools used: Ahrefs, ScreamingFrog, Google Search Console
• Set up, executed and automated EDMs, push (web and app) notifications. Tools used: UseInsider

Performance Marketing Specialist at Next Level Singapore, NextLevel.Sg (2021-12 – 2023-04)

• Performed performance ROI based Google (SEM) & Facebook advertising campaign ideation, direct response copywriting for image/ video creatives, tracking, analytics on Google analytics and Facebook advertising ad platform
• Tools used: Zapier, Google Sheets, WooCommerce, Google Analytics, Swydo, Facebook advertising platform, Google advertising platform and Wordpress
• Notable E-commerce Clients: tracyeinny.com.sg, wellbredstore.com, europace.com.sg, yuxiangyan.com
• Notable Lead Generation Client: fortegroup.com.sg

Independent Content Site Publisher at Self Employed (2019-07 – 2021-07)

• Grew from 0 to 20k global search engine traffic in 6 months through executing white hat SEO campaigns such as guest posting and skyscraper link building method
• Performed sales calls in person, on the phone and generated 100k worth of sales over the phone, in person and using direct response copywriting
• Lead an offshore team of 2-3 to grow organic traffic through white hat SEO link building
• Tools used: Ahrefs, Lemlist, Mailshake, Google Analytics, Zapier, Team project management using Google Sheets
• Executed direct response, Facebook advertising campaigns and YouTube marketing campaigns that lead to a 1.5x-3x return on advertising spent
• Long form content marketing: published commentaries on ChannelNewsAsia and GoodMenProject

Digital Marketing Executive at DrWealth.Com (2019-01 – 2019-06)

Contract role

• Long form landing page persuasive copywriting for seminar styled lead generation and email copywriting
• SEO content marketing and keyword research: long form search engine optimized blog articles that are currently ranked page 1 on Google
• Crafted out long form email copywriting campaigns that has 10% and above open rates that lead to increase in leads generated
• Helped the company hit their record month in seminar lead generation and sales through sales presentation crafting
• Conversion-based WordPress design and development using Thrive Themes
• Tools use: WordPress, Active Campaign, Ahrefs and Thrive Themes
• Live seminar sales optimization: ideation and optimization of sales presentation slides

Human Resource Consultant Intern at Recruit Express (2013-04 – 2013-06)

Job recruitment consulting for temporary contracts

• Cold calling

Self Defense Instructor at Singapore Armed Forces (2011-05 – 2013-03)

• Instructed and spoke publicly daily to military personnel up to 200 at a time
• Performed instructional, coordination, administrative and logistical duties
• Appointed instructor in-charge for Infantry Unit 1st & 3rd Guards Battalion

Freelance Consultant at Kickass Studios (2021-09 – 2021-10)

Helped ideate, media bought and copy-write their paid customer acquisition process. Increased pre paid free trial booking sessions.

• Tools used: Zapier, Clickfunnels and Facebook advertising platform
• Notable client profile worked on: alphabodytec.com

Freelance Marketing Consultant at PropNex Real Estate / Music Coach / Business Grants Consultant (2019-06 – 2019-07)

• Helped PropNex real estate agent generate real estate leads using paid Facebook advertising direct response marketing
• Help a business grants consultant achieve sales and revenue growth using paid Facebook advertising direct response marketing
• Helped music coach grow using ThriveThemes based persuasive landing page copywriting and Facebook ads
• Executed paid social media direct response marketing lead generation campaign helped Asia Group achieve increased in revenue and sales in the business grants industry

SEO Consultant at Aesthetics International Academy (2018-10 – 2018-10)

Executed search engine optimization audit, on page SEO and helped Aesthetics International Academy recover and gain first page Google rankings in Singapore

Part Time - Lead Generation at OCW Insurance (2015-09 – 2015-11)

• Cold calling for general insurance leads
• Scraped data from internet sources and crafted out an email marketing campaign using Mailchimp resulting in increase in leads, sales and revenue

Fishmonger (Part Time) at 58 Marketplace (2026-04 – Present)

Wet market fish butchery at 58 Marketplace

BSc in Business & Management – University of London, LSE EMFSS, International Programs (2019-08 – 2021-08)

Summer Program – University of California Berkeley (2017-07 – 2017-09)

Diploma in Economics – Singapore Institute Of Management, University of London (2014-08 – 2015-08)