Monil Tanna
Senior Commercial & Trade Marketing Leader: FMCG & Foods
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About
Senior FMCG Commercial & Trade leader with 15+ years of experience across India, Middle East, Africa and Southeast Asia. Proven expertise in P&L ownership, Trade Marketing, Exports, GTM Strategy and building businesses from scratch in multinational and startup environments with self-sustaining teams
Experience
Sr. Trade Marketing Manager - Kellogg India - Mumbai, India
(2024-04)
(FMCG)
- Own commercial and trade marketing budgets for India Snacking portfolio
- Lead Annual Operating Plans (AOP) and Category Growth Strategy
- Partner with Asia Middle East Africa regional teams
- Drive productivity through assortment and promotion optimization
- Refining of Channel Programs in coordination with the region teams based on insights/competition activity and organization priorities
Trade Marketing Manager - Too Yumm, Guiltfree Industries - Kolkata, India
(2023-07 - 2024-04)
(FMCG)
- Owned trade spends across Foods & Personal Care categories
- Designed GTM & BTL strategies across General Trade & Organized channels
- Managed 110 distributors and 9 Key Account Managers
Sales & Trade Marketing Head: Offline & Exports - Lil Goodness Food Co. - Mumbai, India
(2022-04 - 2023-07)
(FMCG)
- Built retail, wholesale and export businesses from scratch
- Owned top-line and bottom-line responsibility
- Established distributor and export partner ecosystem
Sales Director- Exports - Phenix Enterprise - Ahmedabad, India
(2019-07 - 2022-03)
(Food & Chemicals)
- Led exports across GCC, Africa, and Southeast Asia
- Managed end-to-end export operations and logistics
- Built repeat international customer pipeline
Regional Manager- Business Development - MakeMyTrip-IBIBO Group - Mumbai, India
(2015-08 - 2019-06)
(Tech)
Regional Manager (West & South India): Hotel Business - MakeMyTrip-IBIBO Group - Mumbai, India
(2015-08 - 2019-06)
- Custodian for Domestic & International hotel supply
- Vendor ROI improvement through B2B & B2C channels
- Channel Partner Yield Optimization
- P&L Optimization-Driving Margins, Offers, Inventory Spread /Depth
- Managing category teams of Make My Trip, GOIBIBO and redBus
- Managing business worth INR 2.5 billion for West & South India
Sales Manager-General Trade (ADC) - PepsiCo Beverages - Hyderabad, India
(2011-07 - 2014-06)
(FMCG)
- Driving Hyderabad's business through 7 distributors & Super Stockist
- Framing GTM strategies for Wholesale & Retail channels
- Enhancing profitability by effective usage of Trade activations and budgets
- Increasing Relative Market Share (RMS) against Coke Q-o-Q
Education
MBA - Marketing - Christ University (2010)
Bachelor of Commerce - Gujarat University (2008)
